The Power of Animated Videos
Video marketing, especially marketing using animated videos, has long been out of reach for many small businesses. That’s a shame, because animation tends to be both attention-getting and compelling when done well. It can range from words appearing on the screen synchronized to a voiceover, to full-motion animation of the sort seen on popular TV commercials. Videos are a great web marketing tool, and can easily be added to your website, or used with virtually any of your social media marketing assets, such as a company Facebook page or blog. But again, cost can be a barrier.
Video Production Costs – Out of Reach for Small Business?
For example, competitive online pricing for a 1-2 minute animated video commercial, complete with voice over and background music, ranges from approximately $2500-$5000. Local pricing is often much higher. Again, prices like that tend to be out of reach for many small businesses.
A New, Low-Cost Video Option
That’s why we’ve come out with a new, affordable animated video marketing service. How affordable? Most videos will cost less than $1,000 for a 1-2 minute video, complete with animated graphics, background music, script writing, and voiceover. Admittedly, they are not as sophisticated as a $5,000 full-animation video, but they can be very effective nevertheless. Simplicity can be powerful.
For example, here’s a cost-effective video we recently produced for American Insuring Group. As with many of today’s TV commercials for car and life insurance, our video takes a light-hearted approach, and even features a cute mascot:
Uses for Longer Videos
Longer videos may be effective for explaining a full range of services. They can be added to a web page, or used for sales presentations, or at a kiosk while running in a loop to both inform and attract attention. Here’s one we did explaining our services:
Video Can Boost SEO
Finally, when considering video, keep in mind that video can be a great boost to your search engine optimization (SEO) results. In addition, videos are more likely to be shared via social media. Now that cost is less of an issue, this may be the right time to get started.
Is Now the Time to Consider Video Marketing for Your Business?
If you think a low-cost video marketing option may be right for your business, please contact us for more information. If you need more sophisticated video production services, we can also hook you up with capable providers in our network.