Web Marketing Tips: Pinterest and Commerce

Web Marketing - Pinterest Average Purchase AmountPeople use Pinterest to collect images of things that inspire them: dessert recipes, interior design ideas, apparel, and more. If you are a business that sells consumer goods, then your customers are probably already on Pinterest. This article will talk about how you can use Pinterest as a platform to drive sales of your products!

May users treat their Pinterest boards as aspirational collections—products that they would like to buy but haven’t yet. They may not be ready to purchase when they pin the item, but they’ll return to the board later and possibly purchase it then.

Shopify recently teamed up with Pinterest to collect data on commerce and the Pinterest platform, and they discovered the average order value coming from Pinterest was $50!

Two million people pin products on Pinterest daily, and 93% stated on a survey that they use Pinterest to plan purchases. Not every user is pinning products every day though, as 73 million people login to Pinterest each month.

Those findings make it pretty clear. If you sell consumer goods online, you should have a presence on Pinterest!

Some other finds from the data diving showed that in the last two years, mobile orders from Pinterest increased 140%. Mobile now makes up 80% of the orders that come from Pinterest! (Your online shop is optimized for mobile, right?)

How to Use Pinterest to Boost Sales

There are 3 main steps get you pinning and selling!

  1. Sign up for a Pinterest Business Account. This will allow you to create Rich Pins that include pricing, availability, and information on where to buy the product.
  2. Add the Pin It Button to the product pages of your online shop. This will allow customers to pin the product to their boards where followers will see it. (If you don’t know how to do this, we can help.)
  3. Pin and analyze! After setting up your business account, create a board that showcases some of your products. Follow other users and engage with the community. Once you are established, check out Pinterest Analytics to get data on what other people are pinning from your website

Next Steps

Hopefully you are pumped up and ready to increase your sales through Pinterest! If you follow the three steps above and still feel a little unsure about how to create a good pin, check out this article on how to create great pins. Good luck and happy pinning!

This post is based on an article by Dayna Winter — How Pinterest Drives Online Commerce

Social Media Marketing Tips: Periscope and Live Streaming

Social Media Marketing with PeriscopeIf you pay attention to the tech world at all, you may have heard that Twitter recently acquired social media startup, Periscope. Periscope is a mobile app that lets you live stream video from your mobile device to your followers. Meerkat is a similar app that is also allows you to live stream video from your mobile device.

Like Facebook acquiring Instagram, Twitter acquiring Periscope should make you sit up and pay attention!

How Does It Work?

First you will need to download the Periscope app for iOS or Android. Once you sign up, you can either start live streaming yourself, or you can search for live streams currently broadcasting from around the world. People who are watching are able to comment and interact with the broadcaster, who usually answers questions as they appear in real-time.

Periscope links with your Twitter account, and will post there any time you begin a broadcast. This means that all your Twitter followers can watch your broadcasts, even if they don’t have the Periscope app.

Why Should I Bother Using Periscope?

Live streaming is another way to interact with your audience, build your brand, and tell the story of who you are and what your company does. Just like you can use Twitter to share thoughts and links relevant to your business, you can use Periscope to share experiences relevant to your business.

Unlike YouTube, you don’t need to worry about production costs or making your live stream look slick. Every user is capturing video with their mobile device, and the raw nature of live video is part of the appeal. The bar is extremely low to get started, all you need are a few ideas to get started…

Some Broadcast Suggestions

Q+A Session

This is an incredibly easy way to get started. You can answer commonly asked questions about your product, or you can take questions from your audience that pertain to your area of expertise. Keep in mind that these broadcasts don’t need to be long. A 5-10 minute Q+A session is fine! What’s important is that you engage with the audience, and keep it personal. This is a chance for the audience to get to know you, and this will build trust in your brand as well.

Behind-the-Scenes

Give your customers a behind-the-scenes look at your business. Maybe you can show them a bit of the manufacturing process of a product. Or you can show them what it’s like a convention you are attending. What’s routine for you may be interesting to your audience who aren’t familiar with your what goes on at your business. Find something novel to show and pull back the curtain a little!

Showcase a Product

If you run an online store or manufacture a product, do a broadcast showing your product. You can unbox it, and show your audience everything that comes with it. You can also do some demonstrations of the product. Remember, live streaming is a personal way of broadcasting. Resist the urge to sound like a salesman, and present the product the way you would to a friend.

Get Started!

Now that I’ve explained the basics, go download the app and give it a try! Periscope is still a relatively new platform, so by being an early adopter your can learn the ropes and build an established presence before your competitors even sign up!

 

This post is based on an article by Corey Ferreira — How To Use Periscope To Grow Your Ecommerce Business

That’s Not How Content Marketing Works

Content Marketing does not work this way. From PMI, serving Reading, PA, Philadelphia, Lancaster, Harrisburg, Allentown, Bethlehem, York, Lebanon, Pennsylvania and beyond with services to develop your online marketing strategy.There is a common myth that surrounds content marketing and how it works. This myth hurts businesses, content marketers, and anyone who plans and strategizes the content a brand creates to promote itself and its products. It is a misconception of what content marketing can and cannot achieve.

The myth goes something like this: You can create a blog post, and after someone reads that blog post, they will buy something from you. (Feel free to replace “blog post” with “podcast”, “video”, or whatever content you happen to produce.)

That’s Not How Content Marketing Works

Many people think that the reason you produce a piece of content is so that someone will read/listen/view that content and will be inspired to make a purchase.

Even if you promote this piece of content on social media, and it gets shared a healthy number of times on Facebook and Twitter and LinkedIn, this still doesn’t mean that the people who shared and consumed it are going to sign up for whatever it is you are selling.

This is simply not how content marketing works.

How Content Marketing Works

First you must create new content and share it on social media, and repeat this process over and over again until you get good at it. You need to keep at it and continue to improve until you find the type of content that will resonate with your audience. This is as much about improving as a content producer as it is a trial-and-error process!

And once you have done this, it is almost never the case that someone will stumble upon our content, without having any kind of history with your brand, and then decide to purchase from you.

What does happen, then? People will consume your content many times (because you are creating a lot of it and sharing it!), and they will start to form a positive image of your brand. Because you are creating valuable, interesting content, they will look at you as a trusted resource. Then when they are in need of the service or product you offer, they will remember your brand and the many positive interactions they’ve had with your content.

Even if they don’t remember your brand, they will most likely perform a web search for the type of product or service you offer. And because they have been to your site many times, it will show up higher in their personal Google search results, and now that they have the need and they have a positive image of your brand in mind, they will purchase from you.

Don’t Get Discouraged

Keep this model in mind so that you don’t get discouraged when your first few blog posts/YouTube videos/podcasts don’t immediately drum up sales. It is the companies that keep producing valuable content that earn their customer’s mindshare and eventually their patronage.

This post is based on a YouTube video by Rand Fishkin — Greatest Misconception in Content Marketing

Easy Web Marketing: Increase Ecommerce Revenue for Free

Easy web marketing by increasing revenue with Receiptful. From PMI, serving Reading, PA, Philadelphia, Lancaster, Harrisburg, Allentown, Bethlehem, York, Lebanon, Pennsylvania and beyond with services to develop your online marketing strategy.If you are interested in a simple way to increase your ecommerce revenue, you should check out Adii Pienaar’s new web startup, Receiptful. Receiptful empowers you to send your customers “supercharged receipts” that include up-sells, discount codes, opportunity for customer feedback, and more.

Why Receipts?

Ecommerce receipts are a huge web marketing opportunity! While it is harder than ever to get a user’s attention on the Internet, almost everyone checks their email receipts. This is where Receiptful comes in.

Receiptful integrates with your ecommerce platform, so that when your customer checks their receipt to make sure the transaction was recorded properly, they are greeted with  your company’s logo, related products, promotional discounts, and a chance to share customer feedback on their online shopping experience.

Here is an example of what your receipt could look like using Receiptful:

An example of a Receiptful receipt that you can use to improve your web marketing and increase ecommerce sales.Right off the bat, you can tell this looks much nicer than most email receipts used on the web today, many of which are simply text.

You have probably spent a good amount of time and money on your company logo, so having it front and center to help build brand recognition is a good first step. The receipt builder integrated in the Receiptful platform allows you to then add a discount code (see above) or an up-sell. You can even have the discount code expire to encourage a swift return visit to your online store.

You can also add a feedback module (not seen above) so that your customers can share whether they had a good or bad experience shopping with you. If they had a bad experience, you want to be the first to know so you can rectify it before they share the bad experience with others! You can show your customers that you value them by responding in a timely and personal manner. By fixing their problem, you also have an opportunity to turn a customer with a bad experience into a customer who is loyal and appreciative of your swift customer support.

Is It Really Free?

Yes! Receiptful is 100% free. They have stated that their “supercharged receipts” will always be free, so you don’t have to worry about switching to their service and then getting dinged later. They are planning to create new functionality that they will charge for, but all existing functionality will be free forever.

How Do I Get Started?

If you are using WooCommerce, Shopify, Magento, or EasyDigitalDownloads, there are Receiptful integrations ready to be installed. If you aren’t using one of these services, there is also a custom API to incorporate the Receiptful service into any ecommerce platform. This is significantly more work than using the pre-existing integrations though.

If you are looking to improve your web marketing and increase your ecommerce revenue, you should give Receiptful a try for yourself!

 

Smart Web Marketing: Find Out What Your Customers Think

Smart web marketing by finding out what your customers think. From PMI, serving Reading, PA, Philadelphia, Lancaster, Harrisburg, Allentown, Bethlehem, York, Lebanon, Pennsylvania and beyond with services to develop your online marketing strategy.If you’ve been trying to improve your company’s web marketing, you might have run into this familiar problem: You end a blog post with a call to action like “What do you think? Share your thoughts in the comments below!” And more often then not, when you check the comments… crickets. Or even worse, there are one or two comments that are clearly spam!

This doesn’t necessarily mean that no one is reading the blog, it just means that for many people leaving a comment is a chore. They have to think of something worthwhile to say, and then  communicate it clearly and succinctly. They may even have to share their email address or sign up as a user for the site. These are all annoying roadblocks that many people will not bother overcoming just to leave a comment, especially if you don’t already have an active community of commenters.

Getting readers to engage with your content is one of the pillars of successful web marketing, but if you can’t get people to comment, how else can you find out their opinions?

Enter the Poll

One easy way to find out what your customers think is embedding a poll at the end of your post, like this one:

Polls are a no-friction way for your readers to share their opinion. They don’t have to worry about phrasing, having their email address sold to spammers, or being lost in some user registration process.

Granted, you may not be interested in what your readers think about french fries, but polls can also be used to find out useful information like:

  • which new product features your users are interested in
  • which city you should target for your next event
  • what new t-shirt design or other apparel design your readers like best

If you are looking to gather opinions from your readers quickly, polls are an incredibly easy method of going about it.

Polling Options

For the poll above, I used Polar. The ability to easily upload an image for each response option is possibly the best unique feature of Polar, but it also offers easy color customization and automatic resizing for desktop, mobile, and tablets.

To start using Polar, simply sign up for a free account on their website. You can start creating polls right away. Once your poll is created, follow their simple instructions for embedding the poll on your site.

Another polling option is PollDaddy. While Polar is geared towards quickly assessing the thoughts of your users, PollDaddy seems designed to collect lots of data. Their plans range from free to $899/year. They also enable you to collect multiple answers in the form of surveys.

For the purpose of quickly embedding a poll at the end of your blog post (or even for posting on your company’s Facebook or Twitter account), Polar earns our recommendation.

What’s Next?

If you found this useful and are interested in learning more about how web design, online marketing, or social media marketing can help your business, contact Power Marketing International for a FREE consultation. We’re always happy to discuss how we can help your business achieve superior results.