Advertising vs Marketing: Understanding the Key Differences

The Advertising and marketing may seem interchangeable to the untrained eye, but there are significant differences between the two — and knowing what they are can help you put together strategic campaigns that yield exceptional results.

While you’ll often see people discussing both within an advertising vs marketing context, the truth is that they’re both on the same team and work towards the same goals. It’s just that how they reach those results differs slightly. The bottom line is that both should form part of your brand, and if you get them right, then you can expect a boost in sales.

In this post, we’ll take a closer look at advertising versus marketing, discuss the form and function of each, and how to decide which one is right for you.

Marketing vs Advertising: Understanding the Key Differences

As we said above, marketing and advertising are similar, but there are differences. So what is the difference between marketing and advertising? Mostly it comes down to scope, focus, and the period in which you’d use them.

Let’s focus first on marketing. This is much broader than advertising and can include a wide range of actions pre-, during, and post-launch. For example, the design of the packaging would fall into the scope of marketing, since it influences the buyer’s decision. Even market research, an essential step in the early days of a business, falls under marketing since it helps brands to better communicate with potential customers.

Advertising is more direct and deals exclusively with the promotion of a product or service. While marketing can be free or inexpensive, there’s nearly always a cost element to advertising. For example, having your brand’s advert appear on the top of Google’s search engine results.

So the answer to the question ‘what is the difference between advertising and marketing?’ is really the when and what of each. Marketing takes place all year round and can include broadly promotional marketing materials such as blogs, social media posts, or online customer support — anything that engages customers, essentially. Advertising takes place at specific times and is designed to promote a specific product or service. It’s a shout into the wild, hoping to instantly entice a customer to make a purchase.

Marketing vs Advertising: Which One is Right for Your Business?

As we said earlier, it’s not right to think in terms of marketing versus advertising. In reality, all brands will need to invest in both if they’re going to attract and retain customers.

If you’re wondering which one deserves your attention right now, then that depends on what you’re trying to achieve. If you want to increase sales of a product, then putting together an advertising campaign will be the way to go. If you want to build awareness of your brand and enjoy long-term sales growth, then a comprehensive marketing strategy can help you do so.

Need Marketing or Advertising Help?

Do you need help with any aspect of your brand’s digital marketing or advertising? Then don’t hesitate to contact us at Power Marketing International by clicking below. We look forward to working with you!