It’s 1/8 of the Globe. What’s Your Facebook Marketing Plan?

Why do big brands and companies care so much about Facebook Likes? Oreo’s Facebook page has 15.4 million fans who have “liked” their Page and have connected with them, while its website receives a “mere” 250,000 visitors a month by comparison. Other large companies have planned  creative Facebook marketing campaigns specifically targeting Facebook users.

There’s no doubt about it: whether you want to dominate or simply benefit from the social media landscape in your industry, Facebook marketing should figure high on your list of priorities, especially if you market directly to consumers (B-2-C) instead of to other businesses.

Get help with Facebook strategy from PMI - Reading, PA, Berks County, Philadelphia, Lancaster, Allentown, York, Harrisburg, BethlehemIt’s Easy to Get Started

For starters, Facebook makes it easy to create a business Page and to begin attracting fans. Your business revolves around people, many of whom are using Facebook on a daily basis. In fact, As of late 2012, there are over 900 million monthly active users worldwide, half of them daily active users. That’s about an eight of the planet, even counting third world countries! You surely can’t ignore this potential gold mine of future customers.

With that in mind, here are three basic Facebook marketing tips to get started on on the road to a well-crafted Facebook marketing plan.

Tip #1 – Create a Consistent Look and Voice

Develop an online brand image and a “persona” or style of communicating with your audience. Your Facebook marketing efforts will be otherwise appear diluted and scattered. Make sure Facebook users can distinguish your company right away by your company logo and by the look and style of your entries on your brand’s Facebook Timeline page, which will also appear in your Followers’ Facebook content stream (known as their “wall”). The style and substance of Facebook content matters – a lot! Feature images that communicate your company ethos. Schedule what to publish and when to publish it to get the maximum impact from every Facebook post that arrives at each of your fan’s wall stream.

Tip #2 – Plan Your Facebook Content Strategy

Your Facebook marketing strategy is essentially made up of content updates. It’s not enough that such content simply relates to the products and services you offer. Strive to also make your content highly engaging. Remember, you are competing with an ever-increasing level of competition from businesses and individuals.

Depending on your market, consider including content that’s funny, emphatic or even quirky so as to strike a chord with your fans and raise awareness of your brand, products, or services. For example, some companies upload funny video skits to connect with their fans. Others offer exciting promos and prizes on a frequent basis. Do what it takes to keep them coming back often, including incentives such as discounts, coupons, or valuable information they can’t get anywhere else. Whatever you choose, make it fit within your overall Facebook marketing strategy (I.e., think it through before diving in!).

Tip #3 – Ask for Feedback, and Listen to Your Fans

Your loyal customers don’t always have time to fill out suggestion or comment forms, but they can easily log in to Facebook and check your page or receive your content on their wall. Facebook marketing, like any other type of social media marketing, involves a two-way flow of information. Attracting Facebook fans is a start, but it is important to engage Fans by responding quickly and honestly to comments and questions. The word will spread that yours is a company who responds.

Begin with a Facebook Marketing Plan

A solid Facebook marketing plan can make a crucial difference in speeding the growth of a business. When carefully planned and integrated with your web design strategy and overall inbound marketing plan, it can provide an important element in gaining new leads, prospects, and customers.

Need help with your online marketing plan? Contact us for a free initial consultation.

Video Tips to Supercharge Your Social Media Marketing

Overwhelmed with Content?

If you’re like me, you sometimes get a little overwhelmed with the sheer volume of online content coming at you from every direction. Blogs, emails, Facebook, Twitter, Google+ … it goes on and on. Sometimes I just want to shout, “Stop the noise and let me get back to my real life!”. There just isn’t enough time in a day to take it all in and still do your “real job” or engage in your “real life” these days.

Make it Count!

Guess what? If you feel like that, so do your customers. What does that mean for you as a business owner and marketer? It means that you better think about making your social media content count. Keep it real, keep it meaningful, keep it pithy. In other words, don’t waste your followers’ time; insted, make every page visit well worth their effort.

Break Through with Video

One great way to break through the content noise is to use video. So here are some tips for using video, courtesy of Pixability:

  • Video content is king, producing impressive results compared to other types of content. 87% of marketers are using video as their primary source of content.
  • Take advantage of YouTube for sharing your video, which is the second largest search engine.
  • Don’t insist on high quality production. Many big brands include simple employee demo videos and are achieving very good results, sometimes better than their more expensive, professional videos.
  • Put effort into marketing your video to ensure that more people view it.
  • Social media marketing and video are a great pair.

Here’s a Video to Prove My Point

Watch the video below, then decide what works better for you, reading the info above, or watching the video. You can do both, but I think you’ll agree the video is what really makes this post work.

Video is Easier to Take In

Let’s go back to the point about striving to make every piece of content worth your viewers’ time. Do you ever feel too exhausted or overworked to read another piece of content, even if you feel that it contains information you need to know? In those moments I find it MUCH easier and more pleasant to view a video. I’ll bet the same applies to you, and to your fans and followers, so if you haven’t done much with video, give it a try.

Need Help?

If you would like help developing a persuasive social media strategy for your business, please contact us.

Google+ or Facebook: Which is Better for Social Media Marketing?

Apples and Oranges?

When it comes to marketing, it’s been said that comparing Google Plus to Facebook is like comparing apples to oranges. Both are powerful tools, and both can be used in very different ways – so if you want to promote your business online and are already fluid in social networks like Facebook, but aren’t yet active on Google Plus, then maybe it’s time to take a closer look at Google Plus.

Why? Because Google Plus is a worthwhile and powerful marketing tool that you can’t really afford to ignore. I have many colleagues and clients who aren’t yet convinced, and stick with what they know (Facebook). However, there are many advantages to using both Facebook and Google Plus.

Social media marketing tips: compare benefits of Google Plus vs. FacebookIntroducing Google Plus

When Google Plus first came onto the scene, the Google Plus One button was initially compared to the Facebook ‘like’ button, which gave the impression that Google Plus was just like another version of Facebook. And not only that, but Facebook Fan Pages have also been compared to Google Plus Business Pages.

Currently, many businesses spend up to thousands of dollars on Facebook promotion and advertising, and many of the companies which provide Facebook marketing and social media marketing do not offer the same services when it comes to Google Plus.

This has put Google Plus in the dark for many business owners who have been led to believe that Google Plus is not a worthwhile marketing or commercial platform.

The great advantage of Google Plus is that it’s so much more than just a social platform – it’s a part of Google, and can impact your search results on If you think of Facebook as straightforward, black and white, then Google Plus will introduce an entire rainbow of colourful tools to your marketing strategies. Here’s why:

Integrated Across Google Products

Google Plus is heavily integrated with a range of products, such as Google Search, Google Reader, Google Docs, YouTube, Picassa and much more. It also has direct integration with Google Chat and Google Voice. The net effect is the ability to leverage your efforts across more channels.

Google Plus and YouTube are also in the process of integrating, with Google Plus comments for YouTube videos – great if like me, you’re currently marketing with video, as Google Plus provides another platform to get more views and traffic to your website.

Google Plus Hangouts

What are Hangouts, you ask? Google Plus hangouts can be a powerful tool for meeting new people, joining discussions, or participate in live social interactions. Think of a hangout as similar to going to a dinner party – you can make personal connections and new contacts from the comfort of your own computer, and you can use hangouts in a variety of interactive ways.

Google Plus Circles

Unlike Facebook, Google Plus utilizes a one-sided action where you can add people to your circles. In turn, they can add you to theirs. In a case of internet imitating life, you can create your own circles according to friends, family, business, or interests. You can then easily share information with one circle without the other one knowing.

Extra Visibility in Google Social Search

The more you use Google Plus, the more potential impact, reach, and visibility you’ll have your Google Plus posts on Google Search Your World – or GSYW (Google Personal Social Search).


In terms of business, Google Plus can provide you with additional reach, visibility and potential contacts. Facebook is optimized for friends. Google Plus offers many advantages for business.

The Secret to Social Media Marketing Success

Are You Exhausted by the Social Media Marketing Gold Rush?

Let’s face it, marketers and business owners can easily spend countless hours engaging in social media marketing in an effort to gain website traffic, leads, and new customers. Social media marketing has become the new gold rush, with many rushing in, but few striking gold.

Social media marketing gold rush | Reading, PA, Philadelphia, Lancaster, Harrisburg, Allentown, Bethlehem, PennsylvaniaWith countless social media options in play, constant changes and refinements to core channels like Facebook, YouTube, and LinkedIn, and with significant new offerings like Google+, keeping up with social media marketing can seem a truly daunting task. That’s why every marketer and business owner needs a clear social media strategy designed to make every hour count toward achieving real results.

Focus or Go Unseen

If you are a results-oriented marketer, then you should embrace the idea of focusing your social media marketing resources on a small group of key social media channels before moving on to other channels.  The goal is to reach a tipping point of placing well-crafted social media content in these key channels before moving forward into other channels. Without this focus, many a marketer will be doomed to mediocre (or worse) performance due to spreading their social media content too thinly.

How to Focus Your Social Media Marketing Plan

Here’s a practical formula for business owners and marketers to follow if they are willing to devote at least six hours per week to developing social media content:

  1. Identify the keywords used to find your types of products and services (based on actual national or global search statistics).
  2. Rank your keywords in terms of traffic or opportunity.
  3. Brainstorm to develop a series of blogging topics associated with each keyword.
  4. Create a blog and imbed it into your website (or make it a sub-domain of your website to insure the search engine ranking benefits of your blog are shared by your website).
  5. Write a blog post twice a week, focusing the content of each post on one keyword, and containing at least 200 words per post. Tag each post with the relevant keywords.
  6. Link to your posts on your company Facebook page and Twitter feed.
  7. Create a YouTube channel, and learn to create short, informal (unpolished) videos using a FlipCam or other simple video camera, again, focused on your keywords, and tagged with your keywords. Link to your videos in Facebook posts and on your Twitter feed.
  8. Consider using Facebook ads to build your fan base.

What Did I Miss?

You may be wondering why Google+ is not listed above, or alternate video channels like Vimeo, or other relevant social media marketing channels. Again, our goal is to focus on the most influential media first in an effort to reach that tipping point.  As of this writing, Facebook has surpassed 800 million users, and Google+ has over 90 million, and growing rapidly. Focusing on the above list FIRST leverages the 80/20 rule to ensure success with the 80% before moving on to the 20%. Once completed, you will be well-positioned to move on to Google+ and other important social media channels.

We’re Here if You Need Us

Need help in developing and executing a solid social media marketing plan? If so, check out our video for more information on how we can partner with you to achieve social media success.

Social Media Marketing & Cloud Computing Training Dec. 8-Reading, PA

Web Marketing and Social Media Marketing Conference in Reading PA on December 8, 2011 at Stokesay Castle.Marketing International and Mobilitechs announce a Strategic Technology Conference for Business, to be held at Stokesay Castle in Reading PA on December 8 from 7:30 am – 12:30 pm. A continental breakfast and lunch are included in the $50 registration fee.

Training sessions will be held on how to leverage the latest technologies to grow your business, including:


  • Cloud Computing
  • Social Media Marketing
  • Web Marketing
  • Creating a Tech-Savvy Culture to Stay Ahead of the Competition

This Technology Conference is Ideal for Business Owners Who …

  1. Are concerned about the time their employees are spending on Social Media sites like Facebook and Twitter, what is being said and how to protect your reputation, and the options available to limit access during work hours.
  2. Want to learn about the latest Cloud Computing technologies and how they can bring efficiency and flexibility to your business.
  3. Want to learn how to grow your business by using social media marketing & web marketing to acquire new contacts, leads & customers.
  4. Want to adopt technology-related leadership strategies, and how to create a tech-savvy company culture to move your business ahead of the technology curve, and ahead of the competition.

Mike Sutton, Cloud Computing Expert, Reading, PASession 1: Cloud Computing: Leveraging the Latest Cloud Technologies for Efficiency, Flexibility, and Cost-Savings

Michael A. Sutton, Owner, Mobilitechs

Mike Sutton has spent years staying on top of the latest IT trends and their impact on business.

This session will give an overview of what’s coming as IT models shift from hardware to services, and what you need to know as you evaluate your businesses strategic focus.


Alan Robezzoli - Web Design, Web Marketing, and Social Media Marketing Expert - President,Power Marketing International, Reading PASession 2: Using Web & Social Media Marketing to Strategically Grow Your Business

Alan Robezzoli, President, Power Marketing International

Al Robezzoli is the Online Marketing & Web Design Expert responsible for creating the gymnastics industry’s first international website, first online custom garment configurator, and the industry’s number one ranking website in online sales, both domestically and internationally.

In this session you will learn:

  • The Key Social Media & Web Marketing Strategies to Propel Your Business Ahead of the Competition
  • How to Properly Target Your Online Marketing Efforts for a Strong Return on Your Marketing Dollar
  • How to Avoid Common Social Media Marketing Pitfalls that Waste Your Time and Money


Larry Bonino, Business Excellence Coach, Reading PASession 3: Creating a Tech-Savvy Culture for Continuous Competitive Advantage

Lawrence N. Bonino, Principal, Excellence-In-…

Larry Bonino is a High Performance Business Excellence Coach. He has over 25 years of executive leadership experience, and has served as the Exclusive Peak Performance Coach of the Reading Express. He is a true visionary who inspires leadership excellence.  In this session you will learn how to create a tech-savvy company culture to help transform your business from good to great to excellent.


Hurry, Seating is Limited!

Only $50 – Includes Continental Breakfast

& Lunch

For more Information or to Register:

or call (717) 490-1179