Web Marketing Tip: Use Video in Your Online Store

YouTube Logo - Web Marketing Tips from Power Marketing International. Serving Reading, Philadelphia, Lancaster, and the surrounding areas. You probably know how important photography is for your online store. For starters, compelling and clear photographs show your customer exactly what they are buying, and can also communicate the lifestyle associated with your brand. It’s a given that you are going to put time and effort into photography when building your ecommerce presence, but have you considered the powerful impact video could have on your sales as well?

Why Use Video?

Product videos can be a great tool to increase conversions. Customers are actually 64% more likely to purchase a product from an online retailer after watching a video. After seeing this statitstic, I was reminded of how Apple recently added video previews for the apps on their App Store—they know effective this can be! And even though Amazon has been featuring product videos for years now, many online retailers haven’t caught on. This is one area where you may be able to gain an advantage over your competitors.

In addition to increased conversions, here are some other reasons you should consider adding product videos to your online store.

1. More and Better Search Engine Rankings

Search engines show a mix of sites, photos, videos, and more in their results. By adding video content to your site, you are giving yourself more chances to rank. Google also favors sites with video, so adding video could boost the ranking of your site as well.

2. It’s Easy to Share

Whether through email, social media, or text message; it’s extremely easy to share video.

3. Increase Customer Confidence

Customers want to be well-informed on the true nature of a product before purchasing. Video can quickly and accurately convey information about your product. Boost consumer confidence beyond what is possible with merely images.

Some Product Video Examples

Let’s take a look at some product video implementations. Our first example is from Bellroy, a company that specializes in wallets. Bellroy uses their product videos to show the customer how much each wallet can hold. These are really fun and creative, and are what I would consider to be on the high end of what a product video can be.

If the above video is beyond your budget or skill set, don’t worry! Depending on your business, you may not need anything flashy or high budget. Bellroy is trying to sell you not only on their wallet, but on the lifestyle they want you to associate with it. Showcasing a product video that is direct and informative can work just as well.

The above video is a great example of a lower budget product video that is still informative and clear. It walks the customer through a feature set, shows off the product from various angles, and is approachable and thorough.

Even the above video may be more than you need for you business. If the above videos seem too daunting, how about a 6 second video?

You can even use the camera on your phone to take a quick video of your product, upload it to your business’s Instagram or Vine account, and then embed it on the product page as well! One benefit of this method is that it is by far the easiest for fans of the product to share.

Get Started

Above we looked at three different approaches for implementing product videos in your online store. Whether you want to make something polished and fancy, or something quick and approachable, the most important step is to get started. If you would like help putting together a strategy for product videos in your online store, we are always happy to help.

This post is based on an article by Richard Lazazzera — How to Use Video to Increase Conversions and Sales in Your Ecommerce Business

Easy Web Marketing: Increase Ecommerce Revenue for Free

Easy web marketing by increasing revenue with Receiptful. From PMI, serving Reading, PA, Philadelphia, Lancaster, Harrisburg, Allentown, Bethlehem, York, Lebanon, Pennsylvania and beyond with services to develop your online marketing strategy.If you are interested in a simple way to increase your ecommerce revenue, you should check out Adii Pienaar’s new web startup, Receiptful. Receiptful empowers you to send your customers “supercharged receipts” that include up-sells, discount codes, opportunity for customer feedback, and more.

Why Receipts?

Ecommerce receipts are a huge web marketing opportunity! While it is harder than ever to get a user’s attention on the Internet, almost everyone checks their email receipts. This is where Receiptful comes in.

Receiptful integrates with your ecommerce platform, so that when your customer checks their receipt to make sure the transaction was recorded properly, they are greeted with  your company’s logo, related products, promotional discounts, and a chance to share customer feedback on their online shopping experience.

Here is an example of what your receipt could look like using Receiptful:

An example of a Receiptful receipt that you can use to improve your web marketing and increase ecommerce sales.Right off the bat, you can tell this looks much nicer than most email receipts used on the web today, many of which are simply text.

You have probably spent a good amount of time and money on your company logo, so having it front and center to help build brand recognition is a good first step. The receipt builder integrated in the Receiptful platform allows you to then add a discount code (see above) or an up-sell. You can even have the discount code expire to encourage a swift return visit to your online store.

You can also add a feedback module (not seen above) so that your customers can share whether they had a good or bad experience shopping with you. If they had a bad experience, you want to be the first to know so you can rectify it before they share the bad experience with others! You can show your customers that you value them by responding in a timely and personal manner. By fixing their problem, you also have an opportunity to turn a customer with a bad experience into a customer who is loyal and appreciative of your swift customer support.

Is It Really Free?

Yes! Receiptful is 100% free. They have stated that their “supercharged receipts” will always be free, so you don’t have to worry about switching to their service and then getting dinged later. They are planning to create new functionality that they will charge for, but all existing functionality will be free forever.

How Do I Get Started?

If you are using WooCommerce, Shopify, Magento, or EasyDigitalDownloads, there are Receiptful integrations ready to be installed. If you aren’t using one of these services, there is also a custom API to incorporate the Receiptful service into any ecommerce platform. This is significantly more work than using the pre-existing integrations though.

If you are looking to improve your web marketing and increase your ecommerce revenue, you should give Receiptful a try for yourself!