Easy Web Marketing: Increase Ecommerce Revenue for Free

Easy web marketing by increasing revenue with Receiptful. From PMI, serving Reading, PA, Philadelphia, Lancaster, Harrisburg, Allentown, Bethlehem, York, Lebanon, Pennsylvania and beyond with services to develop your online marketing strategy.If you are interested in a simple way to increase your ecommerce revenue, you should check out Adii Pienaar’s new web startup, Receiptful. Receiptful empowers you to send your customers “supercharged receipts” that include up-sells, discount codes, opportunity for customer feedback, and more.

Why Receipts?

Ecommerce receipts are a huge web marketing opportunity! While it is harder than ever to get a user’s attention on the Internet, almost everyone checks their email receipts. This is where Receiptful comes in.

Receiptful integrates with your ecommerce platform, so that when your customer checks their receipt to make sure the transaction was recorded properly, they are greeted with  your company’s logo, related products, promotional discounts, and a chance to share customer feedback on their online shopping experience.

Here is an example of what your receipt could look like using Receiptful:

An example of a Receiptful receipt that you can use to improve your web marketing and increase ecommerce sales.Right off the bat, you can tell this looks much nicer than most email receipts used on the web today, many of which are simply text.

You have probably spent a good amount of time and money on your company logo, so having it front and center to help build brand recognition is a good first step. The receipt builder integrated in the Receiptful platform allows you to then add a discount code (see above) or an up-sell. You can even have the discount code expire to encourage a swift return visit to your online store.

You can also add a feedback module (not seen above) so that your customers can share whether they had a good or bad experience shopping with you. If they had a bad experience, you want to be the first to know so you can rectify it before they share the bad experience with others! You can show your customers that you value them by responding in a timely and personal manner. By fixing their problem, you also have an opportunity to turn a customer with a bad experience into a customer who is loyal and appreciative of your swift customer support.

Is It Really Free?

Yes! Receiptful is 100% free. They have stated that their “supercharged receipts” will always be free, so you don’t have to worry about switching to their service and then getting dinged later. They are planning to create new functionality that they will charge for, but all existing functionality will be free forever.

How Do I Get Started?

If you are using WooCommerce, Shopify, Magento, or EasyDigitalDownloads, there are Receiptful integrations ready to be installed. If you aren’t using one of these services, there is also a custom API to incorporate the Receiptful service into any ecommerce platform. This is significantly more work than using the pre-existing integrations though.

If you are looking to improve your web marketing and increase your ecommerce revenue, you should give Receiptful a try for yourself!

 

Easy Web Design Tips to Boost E-Commerce Sales

Online Shopping Rules!

E-commerce website design tips including the 3-second rule and others. We serve Philadelphia, PA, Reading, Berks County, Lancaster, Allentown, Harrisburg, York and surrounding areas with web design, development, and marketing services. Contact us for a free consultation.Everyone knows that more people are taking advantage of the convenience of online shopping.  In fact, a record 66 million people shopped online on Black Friday, 2013. Americans enjoy shopping in the comfort of their own homes, and they expect a pleasant experience on your website.  They want your website design to catch and hold their attention, to be easy to navigate, and to be organized in the way they expect. 

So how did your e-commerce site do this past holiday season? Was it a pleasant experience for your customers?  Did it help increase sales?  Or, did it frustrate your customers?

The 3-Second First Impression

Consumers evaluate your website in the first three to five seconds.  If it doesn’t appeal to them immediately, chances are they’ll move on and you’ll lose a sale. Here are some web design tips to ensure that your ecommerce website passes muster in that first three to five seconds and beyond.

Make sure your pages load quickly
If your site takes longer than 2 seconds to load the primary text and graphics, you’ve lost your customer.  Two seconds is a long time to watch a frozen page. Plus, website speed and page load times can impact your position in search engine result pages.

To ensure your pages load quickly, scale your images to size before uploading them (use file optimization software to reduce the “weight” of your images).  GIFs work best for images with just a few colors, such as logos.  JPEGs are best for images with lots of colors and details, such as photos.  PNG’s are best for high-quality transparent images.

Create an attractive design
Your website’s design is the first thing they’ll notice.  Make sure the images are high-quality, your site has a nice layout, and your text is concise and easy to read.  

State your unique value proposition in your headline
With only a few seconds to capture your customers’ attention, if your value proposition is buried, they’ll never see it.  Don’t make your headline something generic like “Welcome to our site.”  Instead, immediately tell them how they will benefit from your products and/or services.  Again, be concise – go for the quick connection.

Use relevant images
Your images should support your message and be unique to your site (like the one included in this post!), not generic or familiar-looking stock photos. Don’t confuse your customers with images that don’t match your message or the accompanying text.

Make it easy for your customers to get around your website
If your customers get lost in a maze of pages, they’ll quickly go somewhere else.  All navigation bars should be clearly labeled.  A top navigation bar can show general categories for your pages, while a side menu allows your customers to find specific products and/or services.

Focus on your customers
Use “you” and “your” instead of “we” and “us.”  Prove that you’re the expert in your product or service, but do it in a language that is easily understood.  

Make your landing pages match your ads
If you’re using banner ads or pay-per-click (PPC) ads, make sure that what your customer sees in your ad is consistent with what they see when they land on your site.  If they’re looking at a pair of boots in your ad, don’t take them to your “product categories” page; take them directly to the boots page.  

Prove you are protecting their information
Identity theft, computer viruses, and credit card fraud is a concern for many people.  You need to demonstrate that you are keeping their information safe by providing security certificate seals, customer reviews and testimonials, and a detailed privacy policy.  

Place your most important information “above the fold”
This is an old journalist’s trick that places the most important stories at the top of the page, above where the newspaper is folded.  The fold for your site is the point where your customer needs to scroll to see more.  The Nielsen Norman group reports that web users spend 80% of their time above the fold.

Provide effective calls-to-action (CTA’s)
It’s best not to overwhelm or annoy your customer with too many buttons, forms and other CTAs.  Limit it to the most relevant CTAs that will take them to the most important next step. Make sure it’s clear where that click will take them and keep the CTA above the fold.  If you have too many CTAs that interrupt their experience, they’ll quickly abandon your website.

Make your website design mobile friendly
According to the Pew Research Center, 45% of American adults use smartphones and 25% use tablets (and those figures are rapidly growing), so if you don’t want to lose those customers make sure your site is optimized for mobile devices. Keep text concise, use a single column, and make sure your forms are simple.

These ecommerce web design tips will help make your customers’ experience on your site more pleasant, which will keep them there longer, and help increase your sales. If you need help in developing an ecommerce website that meets all of the above guidelines, please contact us at 484-297-6395.

This post is summarized from an article by Greg Wise – “12 Tips to Ensure Your Ecommerce Site Passes the Blink Test.”   http://blog.hubspot.com/ecommerce/does-your-ecommerce-site-pass-the-blink-test


Can’t Beat ’em? Join ’em! Design Your Own ECommerce Website

$1.4 Trillion in ECommerce by When?

Ecommerce web design tips for Reading, PA and beyond. From PMI, serving Philadelphia, Lancaster, Allentown, York, Harrisburg, Pennsylvania.E-commerce is projected to become a 1.4 trillion dollar industry by 2015, according to Daily Deal Media, with $144 billion of it going to websites that sell electronics. More and more shopkeepers are becoming frustrated to learn their brick-and-mortar stores are turning into showrooms for customers, who then run off and order the product from an e-retailer.

Let’s say you’re that frustrated store owner. What would you do? Instead of grumbling and watching your profits go down, why not jump into the ecommerce game yourself? Here are some web design tips to create a niche electronics site, which, by the way, can be applied to most any online shopping niche market.

Go for Repeat Sales and Hard-to-Find Items

You’re not going to turn into the next Newegg.com overnight. So instead of focusing on a broad range of electronics for your e-commerce store, try focusing on a specific category that you have extensive knowledge about. Do you have a knack for computer monitors, or are you more of an accessories kind of person? Determine the market that you’re most familiar with and use that as the basis for your product selection, your niche focus. Shopify recommends that you take the time to pick a market that generates repeat sales, such as consumable items, and go for products that are difficult, if not impossible, to find at your standard brick-and-mortar store.

Set Yourself Apart

Once you’ve determined your niche, get as much information on your products as possible. You don’t want only cut-and-dried technical descriptions. You also want to give your site a personality that sets it apart from the online megastores like Amazon or Newegg. Let the customers know exactly what type of solutions they get from a particular piece of equipment. This is where your specialized electronics knowledge comes in, as you can provide extensive information in the product details section of a listing. Not only does this increase confidence in your consumer, it also helps to answer basic questions to avoid a phone call or email from the customer.

Responsive Social Networking

After you’ve set up your e-commerce store, associate a few social network profiles with it. This is standard marketing operating procedure. Don’t set it and forget it, however. Engage with your customers to find out what they’re most looking forward to in the electronics world, what they think about your company, and to quickly address any issues that customers may bring up over social media channels. If you’re lucky enough to have one of your social media marketing efforst go viral you’ll want to be sure that your servers can handle it, as the traffic spike can cause some issues with lower-grade servers, according to  WebHostingBlueBook.com.

Accessible Design

There’s nothing more frustrating than searching for a great product and then not being able to navigate your way through a poorly designed site. Aim for simplicity when it comes to ecommerce design. Unlike a spy novel, mystery is not a plus when it comes to completing an ecommerce transaction, so make your shopping cart and check out processes simple and intuitive.

Another important design factor (especially in the electronics niche) is to make sure that you create a truly mobile-friendly website. Your tech-savvy customers are likely to use a smartphone to comparison shop or make a purchase, so you want to avoid any issues with a mobile site that would prevent them from doing so.

ECommerce Web Design Assistance is Just a Phone Call Away

Do you need help in designing an intuitive, compelling, and mobile-friendly ecommerce website to build your online business? If so then please Contact Us today.

We’d like to thank Albert Lester for contributing statistics for this post. Al teaches economics and business at his local high school. He blogs about business, finance, teaching and the economy in his spare time.