Facebook Marketing: 5 Ways to use Facebook’s Embedding Tool

How to use Facebook's embed tool to improve your social media marketing resultsFacebook has a great new feature that allows you to embed posts from most Facebook pages or profiles onto your website or blog.  It can be a great tool for your social media marketing strategy, and it’s very simple to use. 

Here are five ways you can use this new feature to boost your social media marketing strategy:

1.      Demonstrate Social Proof

Social proof is a psychological phenomenon that has been used by marketers for many years. Facebook’s new feature allows you to demonstrate social proof on your website/blog by embedding positive posts made on your Facebook page onto your website/ blog.

2.      Quote Reference Sources

Create interactive material on your website/blog by sharing posts with interesting statistics or quotes onto your website/blog.  You can also use this opportunity to share your post with the person quoted.  Once your post goes live, share the link with the person you quoted, letting him or her know that you shared the post.

3.      Extend the Reach of your Social Media

If you have a video you would like to post, consider posting it on your Facebook page first; then sharing the embedded post with the video on your website.  This way, people can either like it from the embedded post or through your Facebook post.

4.      Boost Social Media Engagement

Consider embedding your discussion post within your blog content for more exposure.  This added exposure will most likely get more discussion on your Facebook post, which can be a great way to boost your EdgeRank on Facebook AND turn your website visitors and blog readers into engaged members of your page.

5.      Show off your Best Facebook Content

Many bloggers like to show off their best content by adding posts such as “Best Posts of 2013.”  Why not highlight your most popular Facebook posts as well?  Create a post with your best Facebook content to show your website visitors and blog readers how engaging your Facebook page is, which could lead to more likes and more engaged Facebook fans. 

The mechanics of Facebook Embedded Posts

To embed a Facebook post onto your website or blog, simply click on the drop-down arrow at the top right corner of the post.  Click on “Embed Post.”  A box will popup showing how the post will appear, along with the code to use.  Copy this code and paste it where you want it on your website or blog.

A few things to keep in mind when embedding Facebook posts:

  • The privacy settings used by the person who created the post will determine whether or not you can embed that post.
  •  You cannot embed public posts from within groups or comments on a Facebook post.
  •  Any embedded post from a Facebook page includes a Like button, so embedding posts onto your website or blog could help boost your number of fans.
  • If you use embedded posts from someone else’s profile or page, your website visitors and blog readers could click through to them.

This article is based on a post by Kristi Hines entitled 6 Creative Ways to Use Embedded Facebook Posts.  http://www.socialmediaexaminer.com/embedded-facebook-posts/#more-46266


Is Facebook Losing its Cool? Social Media Marketers Take Note!

Facebook's fading cool factor: implications for social media marketingIf you want to know if something is “cool,” ask a teenager.  You’ll probably get the shoulder shrug or – even worse – the dreaded eye roll (implying, of course, that you are so not cool for asking). 

Eager for their opinion, many marketers are asking teenagers if they’re still using Facebook, trying to answer the question, “Has Facebook lost its cool factor with teens?”

Based on those statistics, many believe that Facebook will soon become a thing of the past as teens continue losing interest in the 9-year-old social media site. At what point will it impact the social media strategy of forward-thinking marketers?

Biased Teens? Biased Facebook Surveys?

Others argue that surveys may be biased because teenagers want to seem cool by pretending they no longer like or use Facebook.  On earnings calls, Facebook has consistently denied the claim that teens are losing interest in the social network site. Mark Zuckerberg – Founder, Chairman and CEO of Facebook – said, “based on our data, that just isn’t true.” With 1.15 billion users and 699 million people using Facebook every day, he argued that teens have remained steadily engaged with Facebook.

So is Facebook losing its cool among teenagers or isn’t it? 

Zuckerberg contended that it doesn’t matter. In a discussion with The Atlantic editor James Bennett in Washington, D.C., Zuckerberg joked “People assume that we’re trying to be cool. It’s never been my goal. I’m the least cool person there is.”

Zuckerberg said what he does want to create with Facebook is a basic necessity – a ubiquitous utility that will be insulated from trends and, to some degree, competitors. 

Does Cool Even Matter?

He added, “Maybe electricity was cool when it first came out, but pretty quickly people stopped talking about it because it’s not the new thing, the real question you want to track at that point is are fewer people turning on their lights because it’s less cool?” 

Social Media Marketing Strategy Considerations – Our Take

The trends among younger Facebook users should matter quite a bit to social media marketers, and are therefore worth keeping up with. Things can change very quickly in the social media landscape. For example, Google+ (a direct competitor to Facebook) has rapidly gained followers vs. a year ago, and new social media platforms appear with increasing frequency. Today’s cool is tomorrow’s yawn. Given the hurdles involved in reaching fans’ news feeds within Facebook, some marketers feel that it is already becoming less attractive than in the past in terms of achieving a solid return on investment. If it loses enough of it’s cool factor, then younger and eventually older users may begin leaving it in significant numbers for “cooler” alternatives.

This article is based on a post by Josh Constine and Gregory Ferenstein entitled Facebook Doesn’t Want To Be Cool, It Wants To Be Electricity. http://techcrunch.com/2013/09/18/facebook-doesnt-want-to-be-cool/


Facebook Marketing Tips: What Every Business Owner Should Know

From Facebook Marketing Skeptic to Convert

Facebook social media marketing tips for Reading PA, Allentown, Philadelphia, Lancaster, Harrisburg, Pennsylvania and beyondI’ll be honest: I was a more than a little skeptical about Facebook marketing in its early days. Social media marketing was suddenly all the rage, though few businesses knew how to make the most of it.  Facebook made it look easy, with business pages and affordable pay-per-click and pay-per-impression advertising, but would it really work? And if so, would it work for everyone, or was this a social media marketing and advertising channel best used by a narrow sector of the business community?

Fortunately, I had the opportunity to experiment with Facebook marketing in both its free and paid forms, for businesses of varying sizes in different industries, with efforts targeted to both consumers and other businesses. Here’s what I learned that you should know…

A Very Large Portion of Your Audience is on Facebook

There’s a common perception that social media marketing is great for reaching consumers, but not so good for B2B marketing. But think about it. What attorney or VP of Marketing or Purchasing Manager doesn’t use Facebook these days, whether at home, at work, or both? Approximately 1/8 of the planet is on Facebook, and that’s counting third world countries with big populations and little money for technology. The percentage for US, EU, and other Internet users in developed countries is extremely high. In fact, it’s rare to find someone who does not use Facebook at least weekly, with many spending hours per week or even hours per day on Facebook.  Even if your marketing efforts are exclusively targeting businesses, the decisions are made by individuals, most of whom are likely to be regular Facebook users.

Your Facebook Page is Only as Strong as Your Commitment

Creating a Facebook page for your business isn’t going to do anything to enhance your visibility, improve your image, or increase your market share: but working your Facebook page will.  If you’re half-hearted or non-commital about using a Facebook page for marketing purposes, don’t do it.  Having prospects land on a nearly-blank page or one that hasn’t been updated in months is worse than having them not find a page at all.  Don’t take that step until you’re ready to commit to the effort to update it at least weekly, and to check it daily for feedback.

Develop a Clear Social Media Marketing Strategy for Facebook

Businesses use Facebook pages and Facebook advertising differently, and there are multiple ways to achieve success. You might use your page to interact with your local community, to answer questions about your products or services, to share useful links and information that helps build your credibility as an expert, or in some combination of these ways, among others. A Facebook marketing campaign, like any other social media marketing campaign, requires a vision, a strategy, and specific goals. Take the time to plan before you act.

Interaction with Your Social Media Followers is Critical

Once upon a time, most people who’d “liked” your page would see every single one of your page posts in their feeds and be reminded of your business. They’d have an easy opportunity to “like” a post or share it or comment on it, which in turn would appear in their feeds and be seen by their friends. However, this has changed, and now not all those who have “liked” your page will see all of your posts; instead, the amount of exposure you will receive has become more limited, and is influenced by multiple factors, including the amount of interaction between your company and your followers (comments on your posts, and your replies to those comments, among other factors).  You must engage your readers to spread the word, since their “likes”, shares, comments and other interactions will still appear in their friends feeds and tickers.

Facebook Advertising: Affordable, Highly Targeted, and Too Good to Ignore

It’s been suggested that the changes (reductions) in Facebook page visibility are a result of Facebook’s desire to encourage (some would say strong arm) you into their paid advertising offerings. That’s fair in a sense because it’s a business, but many found the change to be abrupt and game changing.  Regardless, Facebook advertising can be effective when used in combination with your Facebook business page and your website.

Facebook advertising is easy to set up and manage, affordable, and allows you to target specific demographics in ways those selling other forms of advertising can only dream of. Targeting uses information based on what Facebook users like according to their Facebook profile, and also by what they like based on their Facebook activity. In addition, you have the benefit of geographical, demographic, and many other available filters.

As with search engine advertising, you have the option of paying for your Facebook ads based on exposure (pay-per-impression) vs. paying for actual clicks (pay-per-click). Facebook advertising is worth exploring both as a way to generate “likes” and interaction with your page, and as a means of directing traffic to a specific landing page on your website.

Facebook Marketing in Summary

Like many social media marketing options, Facebook provides a great opportunity to reach a large audience at an affordable price. Your success will depend on developing an effective Facebook marketing strategy combined with a willingness to engage on a regular basis.

Need help with your social media marketing strategy? Contact us for a free intitial consultation for qualifed organizations.

Social Media Marketing & Bonding: Turning Clients Into Friends

Facebook. Twitter. Pinterest. Instragram. Whereever you go people are talking about a picture they saw on Facebook, a funny video on YouTube or an amazing photo they found on Pinterest, but why is social media so popular, and how can social media marketing help your business thrive?

Creating a Bond is Key to Successful Social Media Marketing

How to form stronger customer bonds through social media marketing strategyThink of it this way, although the Internet is making the world smaller by the day, people are spending less time together in person. However, they are spending more time connecting electronically via social media. To prove the point, think of how you or your family members have connected with long lost friends through social media, something that would otherwise have been much less likely to occur.

Regardless of the social media channel used to contact each other online, we all have a human need for “real” relationships.  No one wants to say, “Hey, check out this product that this (nameless) guy on Facebook told me about.” No, they want to say, “Check out what my friend recommended.” Your clients will be much more loyal and dedicated if they feel they can trust you as their friend to provide the best quality products and solutions for them. So knowing this, how can you turn your clients into friends?

The basic answer is simple.  Create a bond that makes your clients know you care about them and are not taking them for granted. One way to do this is to offer special perks to friends of the company (for example, to those who have “liked” your Facebook page or opted in to your other social media). These perks don’t have to break your bank, but they can go a long way to solidifying a bond that inspires brand loyalty.

Testimonials and Likes are Good for Your Business and Your Customers

If a client shares information about your business on Facebook or Twitter or goes out of their way to provide a testimonial, consider featuring it on your Facebook page. It shows your clients that you value their input and provides some often-appreciated attention. Responding to and implementing their suggestions drives home the fact that you and your company care about what they have to say, and therefore take their suggestions seriously.

Another way to create a bond is to show your loyal customers you value their business by offering them special pricing.  For example, if they paid $2.99 a month for your newsletter subscription in the past, consider locking in that rate for a long time to come (and letting them know about the special rates they are receiving each time your regular price increases). Their loyalty to your business can be worth many times the “cost” of discounts.

Create Rewards Programs with Real Benefits

Demonstrate your appreciation for your clients by creating a rewards program that provides REAL benefits. Nothing miserly like “60 days money back instead of 30.”  Instead, consider offering complimentary services, discounts or other tangible, valuable prizes or rewards.

One potentially low-cost way to provide a valued reward is to team up with other non-competing companies who offer services related to yours that will benefit your clients. Own a photography studio?  Work out special pricing arrangements with make-up artists and hairstylists you trust, and then send special offers on those related services to your clients. Share the spotlight with your network of related service providers and ask them to do the same for you in an effort to turn their friends into your friends, and vice-versa.

Gratitude Can be the Best Marketing Strategy

Most importantly, be grateful for your new friends.  Show them regularly how much you value them and they will reciprocate. Be creative and let your personality show, whether it’s donating to your favorite client’s charity of choice, giving away a free product or service, or just by saying, “Thank you for your support”.  Your clients will appreciate it and in turn will remain loyal, spread the word about your company, and will often choose your brand over an equally good competing brand just because they like you.

Make it Personal

Remember, your clients may respond well to an offer to connect connect with you and your business in a more personal way. Using social media marketing to develop a stronger bond can give current and future clients the confidence to choose your business over the competition.

Want to learn more? Contact us for assistance in developing a creative social media marketing strategy to help grow your business.

The Secret of Copywriting for Social Media Marketing

Nearly every business owner or chief marketing officer accepts the importance and influence of social media. It seems we can’t read an online article without someone telling us that if we’re not taking advantage of social media then our business will remain in the Dark Ages. If I were to believe everything I’ve read, I’d have to assume that without Twitter or Facebook, the typical business is literally doomed to failure. That’s hype, of course, but there is an element of truth, and for some businesses it may actually be true in the long run.

Tips for effective copywriting for Facebook, LinkedIn, and Twitter. From PMI, serving Reading, PA, Philadelphia, Harrisburg, York, Lebanon, Allentown, Bethlehem, and Berks County, PASocial media marketing is big and growing bigger by the day, but the key is to find the right approach for your business. The one thing that we can all agree on, though, is that social media marketing is a huge trend, and one that deserves careful consideration.

Fortunately, copywriting for social media is not difficult, although it differs from traditional media. Regardless of which social media service you use, honing your copywriting style for social media is a must.

The Big 3: Facebook, Twitter, LinkedIn

The top three social media sites are Facebook, Twitter, and LinkedIn, so developing an appropriate copywriting style for each is important. For example, when it comes to peer-to-peer business relationships, LinkedIn is more relevant than Facebook or Twitter. Most people find that LinkedIn is a networking tool better suited to building professional relationships than gaining potential customers, requiring a different style than for other social media.

Copywriting for Facebook

Facebook has “Pages,” which a business uses to transmit copy and information to Facebook users who “like” that particular page. The copy may include a link to another website, or the copy can actually be on the Facebook Page itself.

For Facebook copywriting to be effective, it should be highly engaging and relevant to the business posting it. For example, a plumbing company might post helpful tips on preventing pipes from freezing. This may cause visitors to the Page to “like” the posting. However, a plumbing company posting a recipe for a really good bundt cake may be perceived as a waste of time and “spammy”, resulting in a declining following. Make sure your copywriting pertains to your business, or to things that people who need your services may be interested in, even if you don’t offer them yourself.

Copywriting for Twitter – It’s All About the Headline

Twitter, on the other hand, is more of a “link” social network. Twitter posts, or “tweets” are limited to 140 characters (not words — characters!), which takes copywriting to a whole new micro-level. This is about the length of two very short sentences. In most cases, businesses that use Twitter will simply post a quick sentence and then link that tweet to an external website. Whereas Facebook can be self-contained with the information that a business presents, Twitter is more of a “headline” portal, having a user post an interesting topic, along with a link to the actual article. Naturally, copywriting for Facebook requires more effort than simply posting a quick tweet. To gain real traction, take the time to develop highly compelling titles.

Copywriting for LinkedIn

LinkedIn is used by social media marketers to keep abreast of current trends and topics, as well as to build network connections with peers. Like Facebook, LinkedIn posts can also be self-contained, but LinkedIn does not have Facebook’s massive general audience. Therefore, most of your LinkedIn copywriting will have more of a focused, business-related tone.

Tips for All 3

When it comes to the copywriting on various forms of social media platforms, the information should be interesting, clever, and informative, and never a hard sell. Humorous, provocative, or tongue-in-cheek material generally works far better than the direct “advertising” approach common to tradtional media like TV, radio, and print. The key to creating the best copywriting for any of the big 3 social media outlets is to refrain from coming on strong. There’s a reason it’s called SOCIAL media, after all.

By keeping things light but informative, businesses can develop a social media following that carries over into the brick-and-mortar world, resulting in true sales growth and increased brand awareness.

Need help with your social media strategy? Contact us for a free initial consultation for qualified organizations.