Content Marketing: 10 Reasons People Don’t Comment on Blog Posts

Content marketing, online marketing, and blogging tips for Reading, PA, in Berks County0 Comments: Second to “read more”, you would be hard pressed to find a more frequent combination of characters on the Internet, or a more perplexing online marketing issue to overcome. If we could generate $1 for every article published online that people don’t comment on, we could eliminate the national debt overnight. OK, maybe not the U.S. national debt, but you get the point.

Why so Lonely?

Why are there so many lonely blog posts? The obvious and most simplistic answer is that people aren’t reading the articles. The websites that contain the articles aren’t generating traffic. Thousands of articles and books have been published to address this concern.

However, there are at least ten other reasons for the absence of comments that may not be so obvious. Those with a passion for content marketing may find some encouragement to refine their blogging and other online marketing efforts by carefully considering the 10 points below, and the recommendations that follow.

10 Reasons People Don’t Comment

1) Agreement
People agreed in entirety with what you wrote. If you said it all and said it well, you might leave virtually nothing meaningful for anyone to add. People submit comments to articles when they think they can add insight the author didn’t share.

2) Reluctiance
People are reluctant to share their opinion socially. The vast majority of people are not very confident when it comes to sharing their opinions publicly. They may fear their opinion may not be meaningful or may not be communicated eloquently.

3) Time
People are too busy. While it might take a minute or two to read an article, it might take someone 10-15 minutes to write a comment they think is good enough for others to read.

4) Attitude
People are cynical. They don’t believe their comments will make a difference. Things won’t be changed for the better regardless of what comments they share.

5) Emotion
Your post didn’t strike an emotional chord. One million people might read an article about how to change a light bulb without one person leaving a comment.

6) Reach
People with opinions to share want an audience. If your website doesn’t have millions of followers, those who are inclined to comment on websites may believe your website isn’t worth their time.

7) Repurcussions
People fear repercussions. “What if I say something that comes back to hurt me?” People who have friends, family, neighbors, and employers may believe it is safer not to express their opinions publicly.

8) Vulnerability
People are intimidated by nastiness. It is common knowledge that people often use the ability to comment on articles as an opportunity to belittle, criticize, and insult others who comment. Who wants that?

9) Failure to Ask
You didn’t ask for comments within the article itself. If you forget to ask for comments, then don’t be surprised if none appear.

10) Poor Follow Up
You didn’t ask for comments after the article was published. You didn’t ask family, friends, customers, and colleagues to share their comments on the article.

5 Tips for Better Participation

How can you increase the number of comments on your articles? In addition to addressing the above issues, here are some online marketing tips to consider when composing blog posts and other content:

  • Don’t share every last insight you can think of in the article
  • Publicly thank or reward those who do comment
  • Write in such a manner as to encourage the reader to take sides in an argument
  • Allow people to comment anonymously
  • Police your website and remove or block inappropriate comments that may intimidate potential contributors

 

Again, remember to ask for comments, both in the article and after the article was published.

What other reasons do you think people have for not commenting on articles? Please share your thoughts!

Online Marketing: 3 Ways to Use Photos to Drive Web Traffic

Who Has Time for Online Marketing?

Marketing consulting firm near Reading PA in Berks County. Online marketing and content marketing strategy services.Who has time for content marketing, social media marketing, or any other form of online marketing, you ask? In particular, who has time to write high-quality blog posts?

If you are like many small business owners and marketers, you work from early in the morning till late in the evening. You answer emails, make telephone calls, and attend meetings. You need to make sure your operations are producing and shipping quality products or delivering outstanding service. Each day is a new adventure of unexpected situations that require your complete attention.

Quality Content – Key to Online Marketing Success, But …

Quality content is essential to your online marketing success, and one key to better search engine optimization (ranking well on search engines). However, it may seem there is no time for planning, researching, writing, editing, and publishing articles on your website. In addition, you may not be able to hire a professional writer to perform these functions for you. As a result, your website contains the kiss of death: your pages are static and outdated, contributing to poor search engine performance and dissatisfied viewers and customers.

Here are 3 ways to use photography to achieve better online marketing results:

1. Turn your website into a photo blog.

It takes just a few moments to upload images if your website has a quality content management system. Images can convey messages quicker and more efficiently than words. It would require a carefully crafted paragraph or two of text to describe what a stop sign looks like to someone who has never seen one. However, with a photo of a stop sign, words are not necessary other than a brief caption. Continuously take and post photos of your products, your staff providing services, your building, and your satisfied customers.

2. Add appropriate keyword-savvy descriptions for each image on your website.

Add a keyword-focused description of the photo in the “title” and “alt” tags. When someone searches the Internet, they will find your photos thanks to those tags properly used. For example, visit Google and search for images for “caterpillar”. Interspersed with images of the insect will be images of trucks and heavy equipment manufactured by the Caterpillar company. The website team at Caterpillar has used title and ALT tags on images to help people discover their website when they use search engines. The Internet user can click on the image to visit the Caterpillar website.

3. Share the same photos on Facebook, Twitter, Pinterest, Flickr, Webshots, Snapfish, and Photobucket.

Uploading your images to these popular social media photo sharing channels increases the number of people who are likely to “stumble upon” your website. Search engines also search the photos indexed on these websites, increasing the effectiveness of your search engine optimization efforts when the photos and related text link back to your website or blog.

Your camera phone can be a powerful and easy-to-use tool to get this process moving. Use it along with the tips above to add more punch to your online marketing efforts!

Need Help with Your Social Media or Online Marketing Strategy?

Contact us for a free consultation.

PMI Wins Best-in-Content Award Among Area Marketing Firms

500 Philadelphia Area Websites Surveyed

In an October, 2012 analysis of content quality from 500 Philadelphia area websites for small businesses, PMI received the top award in the Marketing and Web Design category, with a score more than double the average of the 40 Philadelphia area marketing and web design websites surveyed, and a top-10 rating among the 500 sites overall.

Map of 500 websites surveyed for content marketing quality, social media, blogging, content freshness, and more.

The survey was performed by Gramazin, and included organizations throughout Berks, Bucks, Montgomery, Delaware, Chester, and Lancaster counties.

A Plethora of Web Marketing Articles

“The [PMI] website has a plethora of articles on web marketing,” noted Gramazin. “The business has made a firm and lasting commitment to blog writing. They have included a white paper and videos.”

Criteria for the award include:

  • Indications of fresh content
  • Volume of articles and posts
  • Number of social media followers
  • Conversation with followers
  • Sharing of tips and how-to content
  • Promotion of non-routine offline events
  • Sharing of stories and testimonials
  • Clear calls to action
  • Content that gives the discourage visitor hope

Content marketing award, inbound marketing, PA marketing and web design firms

Believers in Content Marketing

We’re very happy to have been recognized for the quality of our content. We’re firm believers in the value of content marketing for businesses of all sizes, and work hard to provide practical, insightful information to help organizations excel in their online marketing efforts. The recognition by Gramazin encourages us to work even harder for our readers.

Other award-winning websites include: Hawk Mountain, CHOP Ministry, Glad Tidings Church, A Woman’s Place, and Hopewell United Methodist Church.

For more information on Gramazin, including the award criteria and their mission, click here.

Twitter Marketing 101: How to Gain Followers Fast

So you have a product or a service or a message. Good. Now, you need to get that product, service, or message out in front of people. You want them to learn about you, and to become customers, members, or subscribers. In short… you want to do some serious online marketing, but with the endless series of social media marketing platforms available to you, including some that seem to overlap (such as Facebook and Google+), perhaps you’re not sure where to start. One thing you’re sure of: you don’t want to waste your time and money trying to fill an endless and unquenchable social media black hole.

You’re Not Alone!

Twitter Marketing for Small Business Owners in Reading, PA, Berks County, Philadelphia, Harrisburg, Lancaster, Allentown, Bethlehem, York, Lebanon, Pennsylvania and beyondIf that’s you then take some comfort in knowing that you’re not alone. As we all know too well, the world of marketing has changed a lot in the past few years. Given the head-spinning number of options, gadgets, tools, and techniques available, many business owners at a loss as to where to start, especially when it comes to social media marketing.

At the same time, it can’t be ignored because the potential gains can be enormous with the right social media marketing strategy.

Social Media is perhaps the most powerful and influential new force of our time, and is changing the world. With roughly a billion Facebook users alone, the impact of social media and its potential for marketing is staggering. Properly harnessed, social media can be a highly effective way for a business, a non-profit organization, or other entity to spread information, gain a following, and grow to reach a worldwide audience. But where to start?

Not All Social Media are Created Equal

Not all social media are created equal, and with so many choices, it’s important to strike the right balance between cost and return for your organization. For some, sharing videos on YouTube may be the perfect way to spread the word. For others that may simply be too costly or time consuming. In short, every type of social media has its benefits, costs, and each places different demands on your organization’s time.

If Easy Matters, Then Twitter Marketing May be Right for You

Your easiest and safest bet for spreading information quickly, reliably, and with the least amount of effort may be Twitter. Twitter marketing can be a very time-efficient, low-cost way to get your message out there quickly. Twitter marketing can also be a wonderful solution to the time-starved organization or small business owner because it is so blissfully simple and clear: you craft your brief message (maximum 140 characters!), share it with your followers, and they in turn can share it with their network, ideally launching an ever-expanding current of knowledge about your company and whatever it is that makes you great!

Follow and They Will Follow Too

However, for your Twitter marketing campaign to be really effective, lots of people have to see it. So, how can you easily attract a steadily growing group of followers? One of the easiest and most overlooked tactics is to start following lots of people and businesses yourself.

With a comparatively small amount of time and effort compared to other forms of social media, you can research current Twitter users to find people who are a good match to your products, services, and interests. You can determine this by browsing their past tweets, checking out their profiles, and, perhaps most telling, see who they are already following. When you start to follow someone, chances are they will be happy to follow you too. Also, when their followers see that someone they are following now follows you, some of them will follow you as well.

Go Direct

Another tactic for gaining Twitter follwers is to directly approach people. Either through Twitter marketing itself, by using other social media outlets, or by leveraging your emails or word of mough, you can ask people to follow you on Twitter. You may be surprised by how many people are wide open to this approach! Twitter marketing is not seen as invasive or spammy, so you can afford to approach people more openly than some other forms of online marketing, such as email marketing.

Include Your Twitter Invitation Everywhere

Consider placing your Twitter connection icon in every appropriate place you can think of, from ad banners next to search results to websites relevant to your offerings to embedding your Twitter icon in emails and every form of advertising. Make it easy for people to find and follow you by placing prominent links and icons wherever you already have online “real estate,” such as your web page or Facebook page, in short, on virtually every online, digital, or printed marketing asset.

Link, Link, and Link

Twitter marketing can be the easiest way to build a social media following. But remember the most important tip of all: tie as many tweets as possible back to your other online assets by imbedding links within your tweets to your company website, blog, company Facebook page, and your other social media pages. This will build valuable incoming links from your followers’ blogs, Facebook pages, and other social media sites over time, gradually building traffic and enriching your followers with the full scope of your online content.

You Don’t Have to Go it Alone

Need help in crafting a smart online marketing strategy that includes all the right social media to fit your needs and budget? If so then please Contact us today for a free, no-obligation initial consultation.

The Secret of Copywriting for Social Media Marketing

Nearly every business owner or chief marketing officer accepts the importance and influence of social media. It seems we can’t read an online article without someone telling us that if we’re not taking advantage of social media then our business will remain in the Dark Ages. If I were to believe everything I’ve read, I’d have to assume that without Twitter or Facebook, the typical business is literally doomed to failure. That’s hype, of course, but there is an element of truth, and for some businesses it may actually be true in the long run.

Tips for effective copywriting for Facebook, LinkedIn, and Twitter. From PMI, serving Reading, PA, Philadelphia, Harrisburg, York, Lebanon, Allentown, Bethlehem, and Berks County, PASocial media marketing is big and growing bigger by the day, but the key is to find the right approach for your business. The one thing that we can all agree on, though, is that social media marketing is a huge trend, and one that deserves careful consideration.

Fortunately, copywriting for social media is not difficult, although it differs from traditional media. Regardless of which social media service you use, honing your copywriting style for social media is a must.

The Big 3: Facebook, Twitter, LinkedIn

The top three social media sites are Facebook, Twitter, and LinkedIn, so developing an appropriate copywriting style for each is important. For example, when it comes to peer-to-peer business relationships, LinkedIn is more relevant than Facebook or Twitter. Most people find that LinkedIn is a networking tool better suited to building professional relationships than gaining potential customers, requiring a different style than for other social media.

Copywriting for Facebook

Facebook has “Pages,” which a business uses to transmit copy and information to Facebook users who “like” that particular page. The copy may include a link to another website, or the copy can actually be on the Facebook Page itself.

For Facebook copywriting to be effective, it should be highly engaging and relevant to the business posting it. For example, a plumbing company might post helpful tips on preventing pipes from freezing. This may cause visitors to the Page to “like” the posting. However, a plumbing company posting a recipe for a really good bundt cake may be perceived as a waste of time and “spammy”, resulting in a declining following. Make sure your copywriting pertains to your business, or to things that people who need your services may be interested in, even if you don’t offer them yourself.

Copywriting for Twitter – It’s All About the Headline

Twitter, on the other hand, is more of a “link” social network. Twitter posts, or “tweets” are limited to 140 characters (not words — characters!), which takes copywriting to a whole new micro-level. This is about the length of two very short sentences. In most cases, businesses that use Twitter will simply post a quick sentence and then link that tweet to an external website. Whereas Facebook can be self-contained with the information that a business presents, Twitter is more of a “headline” portal, having a user post an interesting topic, along with a link to the actual article. Naturally, copywriting for Facebook requires more effort than simply posting a quick tweet. To gain real traction, take the time to develop highly compelling titles.

Copywriting for LinkedIn

LinkedIn is used by social media marketers to keep abreast of current trends and topics, as well as to build network connections with peers. Like Facebook, LinkedIn posts can also be self-contained, but LinkedIn does not have Facebook’s massive general audience. Therefore, most of your LinkedIn copywriting will have more of a focused, business-related tone.

Tips for All 3

When it comes to the copywriting on various forms of social media platforms, the information should be interesting, clever, and informative, and never a hard sell. Humorous, provocative, or tongue-in-cheek material generally works far better than the direct “advertising” approach common to tradtional media like TV, radio, and print. The key to creating the best copywriting for any of the big 3 social media outlets is to refrain from coming on strong. There’s a reason it’s called SOCIAL media, after all.

By keeping things light but informative, businesses can develop a social media following that carries over into the brick-and-mortar world, resulting in true sales growth and increased brand awareness.

Need help with your social media strategy? Contact us for a free initial consultation for qualified organizations.