Social Media Marketing: Who Else Wants to Write Great Headlines?

Boost Your Web Marketing Results with Great Ad Copy - Reading, PAThis is part of a continuing series of social media marketing posts written especially for businesses in the Reading, PA area, and the surrounding cities of Harrisburg, Allentown, Philadelphia, Lancaster, and York, Pennsylvania.

Bloggers, Web Marketers, and Social Media Marketers are always looking for ways to get their work noticed. 

Copyblogger posted a great how-to article listing 10 sure-fire ways to write great headlines, which is summarized below.  I’ve adapted it here with new examples related to social media marketing, web design, and web marketing.  Try one out on your next marketing campaign and see if it makes a difference!

10 Sure-Fire Headline Formulas To Boost Your Next Marketing Campaign


  1. Who Else Wants to [blank]
    • Who Else Wants to Become a Successful Social Media Marketer?
    • Who Else Wants to Learn the Secrets of Great Web Design?
    • Who Else Wants to Learn How to Acquire Tons of Facebook Fans?
  2. The Secret of [blank]
    • The Secret of Successful Copywriting
    • The Secret of Gaining a Large Blogging Following
    • The Secret of Creating Landing Pages that Sell
  3. Here is a Method That is Helping [blank] to [blank]
    • Here is a Method That is Helping 1000’s Achieve Strong SEO
    • Here is a Method That is Helping Web Marketers Sell Online
    • Here is a Method That is Helping Web Designers Create Compelling Home Pages
  4. Little Known Ways to [blank]
    • Little Known Ways to Write a Great Press Release
    • Little Known Ways to Save Big on Paid Search Costs
    • Little Known Ways to Use LinkedIn to Build Valuable Connections
  5. Get Rid of [problem] Once and For All
    • Get Rid of Boring Blog Posts Once and For All
    • Get Rid of High Website Development Costs Once and For All
    • Get Rid of Expensive Online Marketing Campaigns Once and For All
  6. Here’s a Quick Way to [solve a problem]
    • Here’s a Quick Way to Motivate Your Staff to Like Your Company on Facebook
    • Here’s a Quick Way to Boost Your Web Traffic
    • Here’s a Quick Way to Grow Sales Using Social Media
  7. Now You Can Have [something desirable] [great circumstance]
    • Now You Can Quit Your Job and Make Great Money as a Web Designer
    • Now You Can Own a Web Marketing Business and Work From Home
    • Now You Can Make Business Connections Faster and Save Money Too
  8. [Do Something] like [world-class example]
    • Influence People Like Dale Carnegie
    • Get Buyers Beating Down Your Door Like Apple Computer
    • Build an Online Business Like a Rockstar
  9. Have / Build a [blank] You Can Be Proud Of
    • Have a Social Media Business You Can Be Proud Of
    • Build a Website You Can Be Proud Of
    • Build an Email Marketing Campaign You Can Be Proud Of
  10. What Everybody Ought to Know About [blank]

    • What Everybody Ought to Know About Low-Cost Web Design
    • What Everybody Ought to Know About Building a Successful Web Marketing Business
    • What Everybody Ought to Know About Writing Press Releases That Sell


For more on the psychology behind each of these approaches, see the full article at copyblogger.

Web and Social Media Marketing – What are You Waiting For?

Web Marketing and Social Media Marketing Reading PA

This articles is part of a continuing series of posts on Social Media and Web Marketing topics for small businesses in Reading, PA and the surrounding areas of Philadelphia, Lancaster, Allentown, Harrisburg, and York, Pennsylvania.

Everyone knows the trend toward online marketing is accelerating, so if your business is lagging behind, the obvious question is, what are you waiting for? Whether in the form of Web marketing or social media marketing, the trend toward online marketing shows no signs of slowing.

If your business is still holding back on adopting the “New Marketing Order” then perhaps you will find these statistics motivating:

  • More than half of all US residents and more than 75% of all US adults are online according to Pew Research.
  • In an October, 2010 Media Audit survey, the following percentages of business respondents planned to increase their 2011 investment in online marketing, as follows:
    • Social media marketing – 69%
    • Virtual events – 60%
    • Search engine marketing – 60%
    • Paid search marketing – 49%

Compare this to the percentages in the same survey who planned to increase their spending on traditional forms of advertising and marketing:

  • Public relations – 40%
  • Telemarketing – 32%
  • Direct mail – 24%
  • Trade shows – 22%
  • Print advertising – 15%

The trend is clear – more businesses are increasing their investment in web marketing and social media marketing vs. their investment in traditional media.  And it’s no wonder – marketers know that they have to follow the eyeballs, and the eyeballs are increasingly online.  If you are not yet in the online game, then it’s time you ask yourself why you are holding back.  Need more proof? Consider this:

  • There are 88 billion Google searches per month worldwide. That’s 88,000,000,000 (Search Engine Land, February, 2010)
  • 57% of Internet users search the web every day (, October, 2010)
  • 46% of daily searches are for information on products or services (SRI, October, 2010)

Be honest, are you holding back on getting started in Web marketing or social media marketing because you don’t know where to start? If so then you need the help of a trusted and successful advisor.  Many companies lack the internal resources to be competitive online, but that is no excuse for not getting in the game.  A good way to begin is to select an agency with true experience in social media marketing and Web marketing rather than launching an online presence using internal staff alone.  it often makes good financial sense to seek outside help in an area that is changing by the week and requires specialized knowledge to succeed. Given the facts and the trend line, there is no reason to delay getting started in online marketing.

For help in getting started, request our  free whitepaper on how to use online marketing to generate leads by clicking here: 5 Keys to Generating Leads on Your Website.

How to Generate Leads on Your Website