Whether you run a small business in a town the size of Reading, Lancaster, or Allentown PA, or a large city like Philadelphia, it’s wise to focus your time and resources on those efforts which are most likely to bring the best return on a small business budget. At the same time, you want to promote your business in those places where it is most likely to be found by your potential customers. Hence, good web design and web marketing principles work hand-in-hand to produce winning results.
Nowadays most small business owners seriously consider and eventually implement a website. But the reasoning behind that decision and the goals that are set to drive your web design and web marketing efforts will be the keys to your success. In web design, as with most complex endeavors, planning makes the difference.
Therefore, start by considering and clearly defining your fundamental web design goals. Is it:
• An Advertisement – like an online version of a billboard or magazine ad?
• A Lead Generator – with a goal of finding prospects, building your company’s reputation, and persuading prospects to contact you or to sign up for more information?
• An Information Portal – where people come to learn from the expert information you offer?
• An Online Retail Location – where customers can buy products or services from your business?
• Something Else – force yourself to be specific. Web design is a considerable expense for a typical small business, so think it through before you begin the web design process.
Whatever the goals you set for your website design and marketing project, start by clearly articulating your expectations and how you will identify success. What is your desired outcome? How will you know when you have arrived? Then, work with your web designer to ensure the site is designed to accomplish your goals.
In the next installment, we will discuss best practices in web design to maximize your chances for true success.
Is your website meeting your business needs? Contact us for a free consultation at 484-297-6395.