Web Design Goal #1: Make It Stop Hurting

This post is the first in a series on helping small business owners craft a smart web design plan that ties into their larger online marketing plan. The series uses PMI’s Hierarchy of Web Design Effectiveness as a framework for understanding the options in designing a website and tying it into a larger web marketing and overall marketing plan. 

Many small businesses so badly miss the mark when it comes to creating a website to market their products and services. The results are painful to view, embarrassing to the owner, and harmful to the business.

We’ve all seen it — poorly written text and headlines, terrible navigation and information flow, and home pages with generic images of skyscrapers and people shaking hands. Rather than building confidence in the eyes of the viewer, the website is a letdown, and an experience that drives customers away instead of encouraging them to delve further.

In our next installment we’ll explore Web Design Goal #2:  R-E-S-P-E-C-T (you guessed it, I’ll tell you what it means to me).

If your website is doing more harm than good to your reputation, or if you are failing to get new leads from your website on a regular basis, then call PMI to get help. The initial consult is free to qualified organizations.