Web Design WARNING: 61% Fleeing Mobile-Unfriendly Websites

Survey Says …

Based on survey results reported on Google’s Mobile Ads Blog, we can conclude that customer expectations for mobile-friendly websites are sharply on the rise. The results may surprise you.

Mobile web design tips to impress and retain customers. Critical information for mobile media marketers.Here are some highlights of Google’s mobile web design study:

 

  • 2 out of 3 consumers are more likely to buy from a mobile-friendly site
  • 61% abandon poor mobile sites
  • 96% of consumers report discovering websites that were obviously designed for mobile
  • 74% who have visited a mobile-friendly site are more likely to return
  • Per Google, “The fastest path to mobile customers is through a mobile-friendly site. If your site offers a great mobile experience, users are more likely to make a purchase.”
  • Non mobile-friendly websites damage a company’s reputation: almost half surveyed felt that a site that functions poorly on mobile devices suggests that the company does not care about their business

 

Google sums it up this way: “Having a great mobile site is no longer just about making a few more sales. It’s become a critical component of building strong brands, nurturing lasting customer relationships, and making mobile work for you.”

We can only conclude that mobile web design formatting has become a must for those looking to create or re-design a commercial website. Is a mobile website in your plans? 

For Google’s full post, click here

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>