Blog Post

Internet Marketing – Thinking Big and Executing, or Holding Back?

Alan Robezzoli • Apr 15, 2012

The Struggle to Focus on What Matters Most

 

My business is internet marketing and web design for SMBs – what’s yours? Whatever your business, virtually every entrepreneur struggles with setting priorities, and focusing time, energy, and stamina on the really big things that have the potential to rocket the business forward. So little time, so much potential! Alex Golyfayn nails the struggle and offers inspiring advice in his excellent post-entitled How to Think Big in Business (see link at end of this article).

 

What Are Your Roadblocks to Thinking Big?

What are your enemies or roadblocks to thinking big? Alex identifies them as fear, caution, politics, and perfection. Make it a point to identify your personal roadblocks and then to get beyond them and to start focusing on what it takes to move ahead.

In my view, your internet marketing plan should be one of those really big things that deserves your time, effort, and full attention. If you need professional help to make that happen, then do your homework and find a solid agency to get you on the road to success.

Big Thinkers Have a System for Creating New Ideas – What’s Yours?

According to Alex, big thinkers systematically create new ideas using a process that works for them. Do you have a systematic way of creating new ideas?

Here’s one that works for me: make some creative time by sitting down at your kitchen table or office with a blank tablet and pen, with nothing else on your table or desk. Think about what it will take to make a major change that has the potential to catapult your business forward. Write down your ideas, and then write down the steps needed to make them happen. Do this every week, monitoring your progress and generating new ideas. Creativity can flourish when distractions are removed and you give yourself permission to spend some time just thinking (like when you were a kid, remember?).

Too pressured to take the time away from the relentless crush of the daily demands? Try getting up early, staying up late, or whatever it takes to carve out some guilt-free creative time for you, your tablet and pen, and a cup of coffee or glass of wine – whatever you need to get that creative time. That’s why you became an entrepreneur, right? You have a passion for getting things done, for making a difference, and for cutting through the things that waste time. You have a vision – so why not take the time to nurture it at least weekly?

How to Think Big

Alex identifies 5 keys to thinking big: burn your baggage, give yourself a place to think, execute when you’re “almost ready”, start often, and get a reality check. Curious? For the full post, click here.

What are your methods for thinking big and then executing? I’d love to hear about it!

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