Web Design WARNING: 61% Fleeing Mobile-Unfriendly Websites

Based on survey results reported on Google’s Mobile Ads Blog, we can conclude that customer expectations for mobile-friendly websites are sharply on the rise. The results may surprise you.

• 2 out of 3 consumers are more likely to buy from a mobile-friendly site
• 61% abandon poor mobile sites
• 96% of consumers report discovering websites that were obviously designed for mobile
• 74% who have visited a mobile-friendly site are more likely to return
• Per Google, “ The fastest path to mobile customers is through a mobile-friendly site . If your site offers a great mobile experience, users are more likely to make a purchase.”
• Non mobile-friendly websites damage a company’s reputation : almost half surveyed felt that a site that functions poorly on mobile devices suggests that the company does not care about their business

Google sums it up this way: “Having a great mobile site is no longer just about making a few more sales. It’s become a critical component of building strong brands, nurturing lasting customer relationships, and making mobile work for you.”

We can only conclude that mobile web design formatting has become a must for those looking to create or re-design a commercial website. Is a mobile website in your plans - it should be!   Contact PMI to learn how we can overhaul your current site to make it not only mobile-friendly, but effective for use with any device type.

For Google’s full post, click here