Blog Post

Social Media Marketing: Who Else Wants to Write Great Headlines?

Alan Robezzoli • Oct 06, 2011

This is part of a continuing series of social media marketing posts written especially for businesses in the Reading, PA area, and the surrounding cities of Harrisburg, Allentown, Philadelphia, Lancaster, and York, Pennsylvania.

Great copywriting skills start with writing great headlines, which will positively impact your social media marketing efforts

Bloggers, Web Marketers, and Social Media Marketers are always looking for ways to get their work noticed. 

Copyblogger posted a great how-to article listing 10 sure-fire ways to write great headlines, which is summarized below.  I’ve adapted it here with new examples related to social media marketing, web design, and web marketing.  Try one out on your next marketing campaign and see if it makes a difference!

10 Sure-Fire Headline Formulas To Boost Your Next Marketing Campaign

  1. Who Else Wants to [blank]
    • Who Else Wants to Become a Successful Social Media Marketer?
    • Who Else Wants to Learn the Secrets of Great Web Design?
    • Who Else Wants to Learn How to Acquire Tons of Facebook Fans?

  2. The Secret of [blank]
    • The Secret of Successful Copywriting
    • The Secret of Gaining a Large Blogging Following
    • The Secret of Creating Landing Pages that Sell

  3. Here is a Method That is Helping [blank] to [blank]
    • Here is a Method That is Helping 1000’s Achieve Strong SEO
    • Here is a Method That is Helping Web Marketers Sell Online
    • Here is a Method That is Helping Web Designers Create Compelling Home Pages

  4. Little Known Ways to [blank]
    • Little Known Ways to Write a Great Press Release
    • Little Known Ways to Save Big on Paid Search Costs
    • Little Known Ways to Use LinkedIn to Build Valuable Connections

  5. Get Rid of [problem] Once and For All
    • Get Rid of Boring Blog Posts Once and For All
    • Get Rid of High Website Development Costs Once and For All
    • Get Rid of Expensive Online Marketing Campaigns Once and For All

  6. Here’s a Quick Way to [solve a problem]
    • Here’s a Quick Way to Motivate Your Staff to Like Your Company on Facebook
    • Here’s a Quick Way to Boost Your Web Traffic
    • Here’s a Quick Way to Grow Sales Using Social Media

  7. Now You Can Have [something desirable] [great circumstance]
    • Now You Can Quit Your Job and Make Great Money as a Web Designer
    • Now You Can Own a Web Marketing Business and Work From Home
    • Now You Can Make Business Connections Faster and Save Money Too

  8. [Do Something] like [world-class example]
    • Influence People Like Dale Carnegie
    • Get Buyers Beating Down Your Door Like Apple Computer
    • Build an Online Business Like a Rockstar

  9. Have / Build a [blank] You Can Be Proud Of
    • Have a Social Media Business You Can Be Proud Of
    • Build a Website You Can Be Proud Of
    • Build an Email Marketing Campaign You Can Be Proud Of

  10. What Everybody Ought to Know About [blank]

    • What Everybody Ought to Know About Low-Cost Web Design
    • What Everybody Ought to Know About Building a Successful Web Marketing Business
    • What Everybody Ought to Know About Writing Press Releases That Sell

For more on the psychology behind each of these approaches, see the full article at copyblogger.

Need Help With Your Copywriting? Contact PMI

If you need help with any form of copywriting from web page text to blogging, please contact us!

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