Video Tips to Supercharge Your Social Media Marketing

Overwhelmed with Content?

If you’re like me, you sometimes get a little overwhelmed with the sheer volume of online content coming at you from every direction. Blogs, emails, Facebook, Twitter, Google+ … it goes on and on. Sometimes I just want to shout, “Stop the noise and let me get back to my real life!”. There just isn’t enough time in a day to take it all in and still do your “real job” or engage in your “real life” these days.

Make it Count!

Guess what? If you feel like that, so do your customers. What does that mean for you as a business owner and marketer? It means that you better think about making your social media content count. Keep it real, keep it meaningful, keep it pithy. In other words, don’t waste your followers’ time; insted, make every page visit well worth their effort.

Break Through with Video

One great way to break through the content noise is to use video. So here are some tips for using video, courtesy of Pixability:

  • Video content is king, producing impressive results compared to other types of content. 87% of marketers are using video as their primary source of content.
  • Take advantage of YouTube for sharing your video, which is the second largest search engine.
  • Don’t insist on high quality production. Many big brands include simple employee demo videos and are achieving very good results, sometimes better than their more expensive, professional videos.
  • Put effort into marketing your video to ensure that more people view it.
  • Social media marketing and video are a great pair.

Here’s a Video to Prove My Point

Watch the video below, then decide what works better for you, reading the info above, or watching the video. You can do both, but I think you’ll agree the video is what really makes this post work.

Video is Easier to Take In

Let’s go back to the point about striving to make every piece of content worth your viewers’ time. Do you ever feel too exhausted or overworked to read another piece of content, even if you feel that it contains information you need to know? In those moments I find it MUCH easier and more pleasant to view a video. I’ll bet the same applies to you, and to your fans and followers, so if you haven’t done much with video, give it a try.

Need Help?

If you would like help developing a persuasive social media strategy for your business, please contact us.

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