Web Marketing Tips: Email List Building for Ecommerce
Alan Robezzoli • July 7, 2015
Let’s begin with a few facts about the power of email:
Building an email list is a great strategy for developing a customer community that will continue to make purchases from your online store. This blog post will introduce 3 methods for building an email list that are simple enough to start today.
1. Incentivize with Discount Coupon Codes
According to one study, 71% of users prefer to use discount codes that are emailed to them. If a customer is already on a site, letting them know that they will get a discount code if they sign up for the newsletter can be just the right incentive to get them to do so.
Even if they don’t purchase something that day, you now have a direct connection to them to let them know about upcoming products, sales, and other initiatives from your business.
2. Integrate a “Bounce Bar”
Having a bar at the top of your page with a message like “Sign up for our newsletter!”, is a simple, non-obtrusive way to encourage users to join your mailing list.
There are a few services that offer this kind of functionality, including HelloBar. Neil Patel actually talks about using HelloBar on his website, Quick Sprout. Neil was able to generate 11% of his leads simply through HelloBar.
If neither of the above services offer the exact kind of functionality your business needs, we can help you design a custom solution
.
3. Carefully Integrate a Pop-Up
Pop-ups are a tricky subject. When done poorly, they are one of the most annoying things a customer can run into on the internet. When they are done well, however, they can generate an enormous amount of email list subscriptions.
They key to making sure your pop-ups are in the latter group is to make them personalized and targeted. One site that did just that saw an increase in sign-ups of 1,375%
over an email signup form located in the sidebar.
Some pop-up best practices include it being:
We Can Help
If you are interested in building an email list to better communicate with your customers and drive traffic and sales, let us know
!
This blog post is based on an article by Ivan Kreimer — How to Collect Emails for Your Ecommerce Store
On-page SEO guide for small businesses: map keywords to pages, write title tags and meta descriptions, structure headings, and build internal links that rank.
Google Ads campaign structure explained: when to split campaigns, how tight ad groups should be, which match types to use, and how audience targeting works.
Conversion-focused web design explained: page order, messaging, phone-first layout, CTA design, short forms and landing pages that turn visits into leads.
Marketing analytics for small business, explained: GA4 tracking, funnel KPIs, attribution, cost per lead, ROI and reports that turn data into decisions.
Google Ads for small business done right: structure, landing pages, conversion tracking, bidding, LSA and weekly optimization that turn clicks into real leads.
Small business SEO explained: on-page, link building, local Map Pack, technical SEO, E-E-A-T, AI answers and the KPIs that predict revenue for PA businesses.