4 Creative Advertising Ideas to Boost Your Marketing Strategy

Wouldn't it be nice if launching an advertising campaign would automatically lead to outstanding marketing results?

The reality is that achieving great results depends on the quality of the advertising and the strategy behind it. Businesses that have innovative, creative advertising will find it much easier to engage with their target audience and, in the process, increase the likelihood of making a sale.

Even in a crowded digital space, good advertising ideas stand out from the crowd. If you’re looking to elevate your business’s marketing strategy, then check out some of the latest, effective small business advertising ideas outlined below.

Unique Advertising Ideas

The best business advertising ideas are ones that are innovative, engaging, and different from the standard advertising ideas that you see time and time again. In the modern, digital age, it’s easier than ever for businesses to use technology as a foundational component of their creative advertising ideas.

Some modern-yet-accessible advertising ideas for small businesses include:

●     Launching a User-Generated Content (UGC) campaign. For instance, having customers post videos using your product.

●     Utilizing augmented reality (AR) to present products or services in new ways.

●     Utilizing AI to make unique advertising videos for use around the web.

Budget-Friendly Strategies

The best business advertising ideas don’t have to cost the earth. With a little creative thinking and a few core foundational principles, even businesses with modest marketing budgets can experience great results.

Social media, content creation, and email marketing are some of the most effective budget-friendly strategies. While you should invest in all three of these areas, pay particular attention to email advertising, which offers a highly impressive ROI of $45 for every $1 spent.

Innovative Marketing Approaches

Looking to boost your marketing results? Then look to modern marketing approaches, which are often inherently creative and innovative — and impactful. Some of the most effective ways to elevate your marketing results include:

●     Rebranding: If it’s been some time since your last branding update, rebranding can help market your brand to a fresh target audience.

●     Market to Existing Customers: While pursuing new customers is valuable, it’s often easier — and much cheaper — to market to existing customers, who already have a verified interest in your brand.

●     Become a Thought Leader: By posting educational, expert blogs and social media posts, brands can position themselves as leaders in their industry.

When to Hire an Agency

All businesses want a unique, creative, and effective marketing strategy. But not all businesses have the resources required to make it a reality. If you’re struggling with any phase of your marketing strategy, be it the conceptual stage or implementation, then look at hiring a marketing agency to do the job for you. Marketing agencies draw upon a wide array of tools, skills, and experience to craft marketing campaigns that are true to your brand and get results, allowing you to focus your businesses’ core operations, all the while enjoying all the benefits of having a comprehensive marketing strategy in place.

We Can Help!

Do you need help putting together a marketing and advertising plan for your small or medium-sized business?  Then reach out to our team at Power Marketing International by clicking below.

We look forward to working with you to create a unique plan to set you apart from the competition and grow your business!