Hierarchy of Web Design Effectiveness (TM)

How Does Your Website Stack Up?

PMI's Hierarchy of Web Design Effectiveness (TM) is loosely based on psychologist Abraham Maslow’s famous Hierarchy of Needs, which states that we must satisfy our basic survival and safety needs before we can be prepared to devote ourselves to higher-level needs like achievement, respect, and creativity.

In a similar way, our model identifies the basic web design requirements to be satisfied before high-level goals such as automated lead capture, conversion, repeat business, and referrals can be achieved. Borrowing from Maslow’s terminology, the Hierarchy of Web Design Effectiveness (TM) details the website development stages toward achieving increased online marketing success.

Our 8 steps toward achieving greater online success via better website design are reflected in the infographic, wherein step #1 (Safety) appears at the bottom of the pyramid, with each successive step working its way to the top, at which point the website is helping you to achieve repeat business and referrals.
PMI's hierarchy defines the features of a highly effective website design, with greater effectiveness achieved as we move from lower to higher levels in the pyramid. Use it as a reference for your next web design project.
Steps 1-4 in the Hierarchy of Web Design Effectiveness include: 1) Safety 2) Respect 3) Belonging 4) Full Inclusion
Steps 5-8 in the Hierarchy of Web Design Effectiveness include: 5) Lead Capture 6) Lead Conversion 7) Repeat Business 8) Referrals

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