5 Digital Marketing Strategies to Grow Your Business

Social Media Marketing 

Social media marketing uses social media platforms – such as Facebook, Twitter, and LinkedIn - to connect with customers and prospects. According to Statista, 54% of people worldwide are engaged with social media, and they spend an average of 145 minutes per day on social media. With 2.74 billion monthly active users, Facebook continues to be the most popular platform, followed by YouTube with 2.29 billion users, WhatsApp with 2 billion users, and Instagram with 1.2 billion users.

You may be surprised to discover that more than 100 different social media platforms are available today, each offering different features and communication best practices. The good news is that you do not need to have a presence on all of them. You need to pick one or two that are right for your business and your customers and prospects.

By regularly posting great content, listening to and engaging with your followers, and analyzing your results, you can use social media platforms to build brand awareness, drive traffic to your website, and increase sales. To increase the impact of your social media efforts, you may want to consider adding social media advertising to the mix.

IMPORTANT NOTE: A Facebook page cannot replace a website. Here’s why:

·      You don’t own your Facebook page.

·      You don’t have complete control of your page.

·      Design capabilities are limited.

·      Competitors can advertise on your page.

·      Not everyone is on Facebook.

·      The average organic reach of a Facebook post is 6.4% of a page’s total likes.

Search Engine Optimization (SEO)

If you sell widgets, you want your website to appear near the top of the page when someone searches for widgets online. There is nothing random about how search engines – such as Google – choose which websites are listed first. If you want people to see your website when they search for a product or service that you offer, you need a website that is intestinally designed to do that. This is called Search Engine Optimization.

SEO can be complicated, and SEO best practices are constantly evolving, but here are a few SEO strategies:

·      Creating a good overall user experience

·      Optimizing for voice search

·      Designing for mobile

·      Providing quality content

·      Using the right keywords in the right places

·      Including relevant backlinks

Search Engine Advertising

If you want to up your game on search engines like Google, you should consider paid search engine advertising. Highly-targeted search engine ads with links to persuasive website landing pages can increase traffic to your website and convert more prospects into paying customers.

Search Engine Advertising – such as Google AdWords - is one of the fastest ways to grow your business, but it has to be done strategically. By understanding search engines and keywords, analyzing results, and continuously honing your ads over time, you will see an ever-increasing stream of new leads and new sales and an increasingly higher ROI.

Content Marketing

Content Marketing Institute defines Content marketing as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Types of content marketing include blogs, videos, case studies, how-to guides, testimonials, checklists, and more.

By distributing this content on platforms such as social media, emails, websites, etc., you can build relationships and trust, increase sales, and develop more loyal customers.

Email Marketing

You may have heard that email is dead, but the truth is that email marketing enjoys one of the highest ROIs. According to Constant Contact, for every $1 spent on email marketing, you can see a return of $42.

However, purchasing a contact list and sending out email blasts to that list will not achieve that type of ROI. Instead, you need to regularly send valuable content to contacts who want to hear from you. This helps nurture relationships and build trust, which will allow you to turn many of those contacts into paying customers. 

A Digital Marketing Strategy

A good digital marketing strategy combines a variety of these methods into an integrated marketing strategy. Understanding the ever-changing online marketing best practices is key to success, which is why working with an agency – like PMI – is crucial. We take the time to understand your business and goals and apply current best practices to achieve those goals. Give us a call at 484-297-6395 or contact us online to schedule a free consultation.