5 Link Building Strategies That Work
Link building - the process of getting other websites to link back to your website (called backlinks) - is an essential part of any successful Online Marketing and Search Engine Optimization (SEO) strategy. However, link building isn’t a quick and easy process. It takes careful planning, and it takes time.
In fact, HubSpot reports that “41% of SEO experts consider link building to be the most difficult part of search optimization” and “51% of marketers say it takes one to three months to see the impact of link-building efforts.”
But the effort is well worth it because backlinks increase traffic to your website, increase your website authority, and help improve your search rankings. The bottom line: if you want to drive people who are very likely to have an interest in your product or service to your website, taking the time to obtain quality (NOT quantity) links is essential.
5 Link Building Strategies That Work
Guest Blogging
Guest blogging (Aka guest posting) is when you publish articles on a website other than your own. One way to create quality backlinks is to post blogs that provide actual value on authority websites relevant to your product or service. Authority websites are sites that are trusted by users, industry experts, other websites, and search engines.
Infographics
An infographic - a visual representation of data, a story, or principle - provides a quick way for people to scan and consume information. Well-designed infographics can generate high-quality backlinks. Here’s why. Studies show:
- 90% of information transmitted to the brain is visual
- People remember 65% of the information they see visually, as opposed to 10% of the information they hear.
- Infographics are thirty times more likely to be read in their entirety than blog posts or news articles.
Broken Link Building
If you don’t have the resources to create a lot of content, broken link building is a tactic you can try. With Broken Link Building, you search relevant websites for broken links – hyperlinks that link to a blank or non-existent external website.
You can then contact the webmaster offering to replace the broken link with an existing page on your website (or one that you specifically created as a replacement). This helps web admins clean up their website and provides links to your website. It’s a win-win situation!
Analysis of Competitors’ Best-Performing Links
A competitive analysis is typically a part of any business plan. And you can analyze your competitors’ websites to create a more efficient link-building strategy. Find a competitor’s website with a higher ranking than your website, and see what is working for them. What keywords are ranking, and where are the links coming from? Here are some resources to help you.
Content Pillars
Good content is key to a successful website. Unfortunately, the internet has created a world of information overload, which is where pillar blog posts can help. A pillar blog post is a long – 1,500-4,000 words – blog post. This type of blog goes in-depth about all aspects of a specific topic related to your business. The information is useful and actionable. Typically, a pillar blog post also includes relevant images, videos, etc., to support your text. Pillar blogs can help build your website’s authority, drive more traffic to your website, increase the number of backlinks to your website, and deliver a long-lasting ROI.
Don’t Have Time For SEO?
Link building takes time and effort that many small to medium-sized businesses don’t have. PMI can help with all your search engine optimization needs! We know how to drive more relevant traffic to your website. So, don't wait - give us a call at 484-297-6395 or click below to contact us online.
BERKS COUNTY OFFICE:
60 Commerce Drive
Reading, PA 19610
(484) 297-6395
LEHIGH VALLEY OFFICE:
6081 Hamilton Blvd, Suite 600
Allentown, PA 18106
(484) 838-6648
Power Marketing International, LLC
A Digital Marketing Agency for Advertising, Web Design, and SEO. Our Experts are Dedicated to Growing Your Business!