5 Things Business Owners Should Know About M-Commerce
Alan Robezzoli • March 26, 2012
This is a quick summary of a helpful M-Commerce post appearing on Mashable (see link at end of this post).
Mobile commerce, or shopping online using a mobile device, is growing at an incredible pace. Here are some things you should know when considering a mobile ecommerce strategy:
1. Customers Spend More Time Per Visit on Their Mobile Devices Vs. Desktops
- Mobile shoppers spent an average of 2% more than non-mobile shoppers based on a study of 20,000 ecommerce sites for 2011
- A similar study by Adobe indicates the average tablet user spent approximately 20% more per shopping visit than non-mobile shoppers
2. Mobile Shoppers Complete Their Transactions More Quickly
- Mobile shoppers use longer, more specific search strings when searching to buy an item, indicating they are more task-focused and specific in their shopping
- 88% of mobile shoppers conducting a purchasing search will complete the transaction within 24 hours
3. E-Commerce Click-Through Rates are Higher for Mobile Users
- Consumers are roughly 30% more likely to click through from ads when using a mobile devices vs. desktops and laptops
4. More Mobile Shopping Gets Done at Night
- During the day mobile users are more focused on email and social media
5. Go Beyond the App – Make Your E-Commerce Website Mobile Friendly
- Apps are great for repeat customers who know and love your product or service, but your site must be mobile friendly to attract new mobile customers
Want the details? Click herefor the full post on Mashable.
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