Blog Post

6 Tips to Make Email Marketing Work for You

Alan Robezzoli • February 3, 2019

Improve your email marketing strategy with these 6 ways to make email marketing work for you

In this post we’ll explain these 6 ways to make email marketing work for you:

1.Segment your contacts

2.Be more social, less salesy

3.Be specific and focused

4.Be patient with the process

5.Conduct A/B tests for subject line and timing

6.Leverage email marketing software

Email marketing often gets a bad rap. Most people get a lot of emails every day, and many of those emails are junk, so it’s no surprise that many of them end up in the trash or even labeled as SPAM.

On the other hand, there are compelling statistics that support the effectiveness of email marketing. Here are just a few:

Email marketing return on investment averages 28.5%
72% of people prefer to receive promotional content through email
97% of businesses use email marketing to convert email recipients into buyers

There’s no denying that getting your email into an inbox and getting it read is a challenge, but there’s also no denying that if you achieve that goal, it is worth your efforts!

Here are 6 Tips to Ensure That Your Emails Get Read More Often, and Get Results:

1 - Segment Your Email Contacts

One of the biggest mistakes we see businesses making in their email marketing efforts is sending the same email to everyone on their list. Segmentation is the key to improving open rates, click-through rates, and conversions, and decreasing opt-outs and SPAM rates.

There are many ways to segment a list – interests, position in sales funnel, geography, demographics, and hundreds more - and every contact list is different. There is no one size fits all, so when determining how to segment your list, remember the goal of segmentation - to give your reader what they want and avoid sending them what they don’t want.

Here are 2 examples of effective segmentation:

A fitness center sending a series of emails to NEW subscribers
A real estate agent sending one email to potential BUYERS and a different email to potential SELLERS

2 - Be More Social, Less Salesy

If you treat email marketing exclusively like an advertisement, you will quickly watch your list dwindle as people unsubscribe or report your emails as spam. You’re also trying to provide helpful information and to build ongoing relationships with your contacts, so the tone and content of your emails should reflect that strategy.

3 - Be Specific and Focused

First, you need to realize that the purpose of an email isn’t always going to be about selling a product or service. However, it’s still going to be about getting your reader to take some kind of action – click to your website, download a coupon, give you a call, and – sometimes – make a purchase.

So how do you do that? First, know what it is that you want to accomplish with the email and focus on that goal. Then be as specific as possible. A clear subject line that tells your reader what they will get for opening the email will improve your open rate , and a call to action within the email that clearly explains what they will get by taking the action will improve conversion rates .

4 - Be Patient with the Process

Effective email marketing doesn’t happen overnight. Occasionally, a business will hit it out of the park and see amazing results with their first email, but most have to work at finding what works best for their contact list and their business.

You can start with what the experts say is the best time to send an email, the best frequency, etc., but then you have to see what works for you. Think about when your audience is most likely to open AND engage with your email (segmentation can play a role here).

5 - Conduct A/B Tests for Subject Line and Timing

Conduct A/B tests by sending an email on Tuesday at 6 am to half of your list, and that same email (subject line and all) on Thursday at 6 am to the other half of your list. Then, look at which email got the most open rates, click-through rates, etc. Once you determine the best day, conduct an A/B test to figure out the best time. Once you figure out the best day and time, try another A/B test to see what subject lines work best.

6 – Leverage the Power of Email Marketing Software

Whether you are seeking a simple, easy-to-use email marketing system, or something more sophisticated that provides autoresponders and integrates with a CRM package, there is likely a great solution to meet your needs. For a quick overview of some of the more popular email marketing solutions, click here.

Need Help Getting Your Email Marketing Campaign Up and Running Quickly?

Not sure where to start? Power Marketing International can effectively design, monitor and manage your email marketing campaigns at a fraction of the cost of what most agencies charge. For a free email marketing consultation, give us a call at (484) 297-6395 or contact us online.

< Older Post Newer Post >

Mail

Contact us for help in boosting your local SEO in Reading, Allentown, and Malvern, PA.

What Is Local SEO: A Beginner's Guide To Boosting Your Business Online

By Alan Robezzoli • April 18, 2024

What is local SEO and how can it boost your business? Find out the latest tips and insights to improve your online visibility from Power Marketing International.

Contact our digital marketing & advertising team with offices in Reading, Allentown, and Malvern.

Advertising vs Marketing: Understanding the Key Differences

By Alan Robezzoli • March 30, 2024

Advertising and marketing share similar objectives, but they’re deployed differently by brands — and serve different purposes.

Contact our Reading, Allentown, or Malvern office to create a great marketing and advertising plan.

4 Creative Advertising Ideas to Boost Your Marketing Strategy

By Alan Robezzoli • March 22, 2024

Struggling to get results from your marketing strategy? Take a look at incorporating our creative advertising ideas into your brand's next campaign!

Contact us to use these tips to create a better website. Contact our web designers today!

What Makes For a Great Website?

By Alan Robezzoli • March 11, 2024

A great website is a powerful tool for attracting, engaging, and converting visitors into leads and customers. Here are 10 ways to make it happen!

Here's How to Optimize Blog Posts for SEO to Help Rank Your Website Higher in Search Engines.

How Does Blogging Help SEO: A Beginner's Guide

By Alan Robezzoli • February 12, 2024

Learn the Basics on How to Optimize Your Blog Posts to Achiever Better Search Results and More Traffic to Your Website.

Here's a list of things you can do to help your website rank on page 1 of a Google search.

How To Get on the First Page of Google: A Step-by-Step Guide

By Alan Robezzoli • December 7, 2023

Discover On-Page, Off-Page, and Local SEO Strategies to Help Your Products and Services to Appear on Google Page 1.

Learn about the differences between branding & marketing, and how to make them work together!

Branding vs Marketing: Understanding the Key Differences

By Alan Robezzoli • November 28, 2023

Learn About Branding vs Marketing, Including the Differences Between the Two, and How They Interact.

Learn how to use Calls to Action in Digital Marketing

What is a CTA? A Guide to Call-to-Action in Marketing

By Alan Robezzoli • November 4, 2023

Explore the Different Types of CTAs, Their Importance in Boosting Conversion Rates, and How to Create Compelling CTAs. Let’s Learn!

Landing Page vs Website: Which is Better for Your Online Presence?

By Alan Robezzoli • October 20, 2023

The Landing Page vs Website Debate Rages On, But Which One is Really Better for Your Online Presence?

Rated among the best digital marketing and web design agencies in Allentown, PA

2023 Local Excellence Winner in Philadelphia, PA

BERKS COUNTY OFFICE:

60 Commerce Drive

Reading, PA 19610

(484) 297-6395

LEHIGH VALLEY OFFICE:

6081 Hamilton Blvd, Suite 600

Allentown, PA 18106

(484) 838-6648

PHILADELPHIA OFFICE

101 Lindenwood Drive, Suite 225

Malvern, PA 19355

(484) 791-2391

▶︎ Client Log In

Power Marketing International, LLC

A Digital Marketing Agency for Advertising, Web Design, and SEO. Our Experts are Dedicated to Growing Your Business!

info@PowerMarketingInternational.com

With offices in Malvern, Allentown and Reading PA, we provide local services to the greater Reading, Berks County, Philadelphia, Lehigh Valley, New Jersey and Delaware region. We serve the US, Canada, UK, Australia, and beyond.