Easy Web Marketing: Increase Ecommerce Revenue for Free

If you are interested in a simple way to increase your e-commerce revenue, you should check out Conversio (aka CM Commerce). Formerly known as Receiptful, Conversio, among lots of other things, empowers you to send your customers “supercharged receipts” that include up-sells, discount codes, opportunity for customer feedback, and more.

Ecommerce receipts are a huge web marketing opportunity! While it is harder than ever to get a user’s attention on the Internet, almost everyone checks their email receipts. This is where Receiptful comes in.

Conversio integrates with your ecommerce platform, so that when your customer checks their receipt to make sure the transaction was recorded properly, they are greeted with your company’s logo, related products, promotional discounts, and a chance to share customer feedback on their online shopping experience.

Here is an example of what your receipt could look like using Conversio:

You have probably spent a good amount of time and money on your company logo, so having it front and center to help build brand recognition is a good first step. The receipt builder integrated in the Conversio platform allows you to then add a discount code (see above) or an up-sell. You can even have the discount code expire to encourage a swift return visit to your online store.

You can also add a feedback module (not seen above) so that your customers can share whether they had a good or bad experience shopping with you. If they had a bad experience, you want to be the first to know so you can rectify it before they share the bad experience with others! You can show your customers that you value them by responding in a timely and personal manner. By fixing their problem, you also have an opportunity to turn a customer with a bad experience into a customer who is loyal and appreciative of your swift customer support.

You can get started with Conversio for free. They have stated that their “supercharged receipts” will always be free, so you don’t have to worry about switching to their service and then getting dinged later. They have additional functionality that they charge for, but the receipt functionality is free.

If you are using WooCommerce, Shopify, Magento, or BigCommerce, there are integrations ready to be installed. If you aren’t using one of these services, there is also a custom API to incorporate the Conversio service into any ecommerce platform. This is significantly more work than using the pre-existing integrations, however.

If you are looking to improve your web marketing and increase your ecommerce revenue, you may want to consider Conversio!

If you need help with getting started in or improving your ecommerce performance, then please contact PMI online.

This post was updated in March, 2018. It was originally published in 2015.