Harness the Power of Internet Marketing to Grow Your Business

An Effective Online Marketing Plan

Let's discuss what an effective online marketing plan (part of your overall business plan) looks like. Throwing mud on the wall to see what sticks is not a plan. It's a waste of time and money. One survey found that a business plan doubles your chances of success.

The U.S. Small Business Administration (SBA) defines a marketing plan as "[describing] the actions you'll take to persuade potential customers to buy your products or services." Without an effective marketing strategy, your business can fall victim to slow growth and inadequate revenue as your business gets left in the dust. Conversely, a top-notch marketing plan can be the key to more revenue.

At PMI, we sum up our high-level online marketing goals in four simple steps:

1.   Get found

2.   Impress

3.   Engage

4.   Convert

The challenge is to employ the best strategy for each phase and do it within a reasonable budget. The most affordable, measurable, and scalable path to success involves Internet Marketing (Aka Online or Digital Marketing).

7 Elements of an Internet Marketing Plan:

1.   Website Design or Redesign - Your website should be the central hub that connects, unifies, and amplifies all your online marketing and advertising activities. Most of your online campaigns will link to landing pages on your website.

2.   Search Engine Optimization - Search Engine Optimization is the art and science of designing your website content and acquiring inbound links in such a way as to rank high in search engine inquiries, separately from any search engine ads you may be running.

3.   Search Engine Advertising - For most businesses, highly targeted search engine ads that link to persuasive website landing pages can rapidly build website traffic that converts into new leads and sales.

4.   Social Media Marketing Advertising - Social media offers the unique ability to target your advertising and marketing efforts based on the detailed demographic criteria that social media outlets collect. 

5.   Content Marketing - Content marketing comes in several forms and can be a key element in attracting interest in your products and services.

6.   Email Marketing - When properly utilized, email marketing can be a very low-cost way to promote your business.

7.   Reputation Management - Receiving lots of reviews on Google and Social Media doesn't have to be a chore.

It's critical to develop a strategy that utilizes a combination of marketing channels and techniques in a cohesive manner, rather than stumbling along with a wasteful, slow, piecemeal approach. 

Get Started NOW

To begin growing your business with online marketing, click here to receive the first blog in the series as soon as it's published. Don't have time? Want to see quicker results? Let the experts at PMI help. Whether you're looking for a comprehensive marketing plan or simply a website redesign, we can get you up and running fast. So give us a call today at 484-297-6395 or contact us online.