M-Commerce To Dominate E-Commerce by 2014
Based on a recent study of the top 500 Internet retailers, mobile commerce shopping activity via smartphones is projected to overtake desk-bound PC’s and laptops as a percentage of e-commerce traffic, according to m-commerce (mobile commerce) technology vendor Branding Brand.
The trend toward m-commerce appears to be due to a combination of smartphone adoption and growing confidence in using mobile devices for online purchasing: “Consumers are getting more confident and used to the idea of researching products and making purchases on mobile devices” according to Chris Mason, co-founder and CEO of Branding Brand, as reported by Internet Retailer magazine.
Is your e-commerce or informational website optimized for viewing on smartphones? If not you run the risk of getting left behind and missing out on a significant and rapidly growing trend toward smartphone usage and m-commerce.
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