Blog Post

Mobile Website Design: See the Difference for Yourself

Alan Robezzoli • August 6, 2013
A properly designed mobile website experience can make a huge experience in your online sales.

You know your business needs and deserves a mobile-optimized website, right? Given the ever-increasing pace of website traffic from smartphones and other mobile devices, it’s only a matter of time before your non-mobile site will share all too many characteristics with the dinosaurs of ages past: outdated, cumbersome, and extinct!

Test Your Website for Mobile Viewing

To prove the point, we invite you to test your patience with any website that is not yet optimized for mobile (perhaps your own?). Here’s what you’ll encounter:

  • Text that is too small to read, even when you turn the phone sideways, especially for 40-somethings
  • Menu buttons or links that are difficult, if not impossible, to use unless you first expand them
  • Frustration over not being able to navigate and view the site with one hand

Look in the Mirror

Now ask yourself: if you were your customer, would you put up with this if the next competitor offered a mobile-friendly experience? Is your mobile website design sending the right message to your potential customers? Can you afford that?

Here’s Proof

Here’s proof of the difference a properly designed mobile website can make. Take a look at the before and after mobile views of the website below.

In 2012, we designed both the original website and the mobile version. The “before” view shows the “desktop” website essentially as it would appear on a mobile device, with everything crammed onto that little smartphone screen. Although it looks nice at first glance, when you try to use it on a mobile device as shown on the left, the experience would be frustrating because the version on the left is not optimized for mobile viewing.

Compare this to the mobile website design on the right:

  • The navigation buttons are clear and large enough to be accessed easily with one hand
  • The text is pleasantly large
  • The calls-to-action practically jump off the page: Call Us, Find Us, and Buy Tickets (found further down the page)
  • Some of the content has been rearranged to make it more intuitive for mobile users

Need Help Making Your Website Mobile Friendly?

If your mobile website experience currently projects an image that is frighteningly similar to the dinosaur, then contact us today to discuss a mobile web design upgrade. It costs less than you think, and your customers will thank you!

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