QR Codes and Web Marketing – 14 Helpful Tips

Be sure your Web marketing strategy includes the use of QR codes if applicable to your overall marketing goals. QR code use is rapidly being adopted by businesses as a convenient way to enhance a customer’s in-store shopping experience or hard-copy reading experience by providing an immediate connection to online content. Using free QR-reader software, the customer or lead simply scans a QR code using their smart phone. Ideally, they are then taken to a smart phone-optimized web page containing helpful information, a special offer, or other item of interest.

Search Engine Watch recently posted a very helpful, information-packed article on this topic. Here is a quick summary of their key points.

1. A QR Code is a 2D Barcode

2. 2D Barcodes Can Store a Variety of Data

3. Read/Decode a 2D Barcode by Scanning it With a Smartphone

4. 2D Barcodes Can be Placed in and on Nearly Any Location

6. QR Isn’t the Only Type of 2D Barcode

7. Tools to Generate and Read 2D Barcodes are Free

8. Management Tools are Available to Track Scanning Analytics

9. 2D Barcode Content Should Provide Special Value for the Customer

10. Small or Complex QR Codes Can’t be Scanned by Smartphones With Lesser Quality Cameras

11. Consumers Need Guidance to Scan 2D Barcodes

12. 2D Barcodes can be Customized Artistically

13. Testing Scannability is Imperative.

14. Seek Expertise to Ensure Successful Campaigns

Don’t miss out on this easy and inexpensive way to extend and enhance your print marketing, web marketing, and social media marketing power.

Don’t miss out on this easy and inexpensive way to extend and enhance your print marketing, web marketing, and social media marketing power.