If you’re like me, you sometimes get a little overwhelmed with the sheer volume of online content coming at you from every direction. Blogs, emails, Facebook, Twitter, Google+ … it goes on and on. Sometimes I just want to shout, “Stop the noise and let me get back to my real life!”. There just isn’t enough time in a day to take it all in and still do your “real job” or engage in your “real life” these days.
Guess what? If you feel like that, so do your customers. What does that mean for you as a business owner and marketer? It means that you better think about making your social media content count. Keep it real, keep it meaningful, keep it pithy. In other words, don’t waste your followers’ time; insted, make every page visit well worth their effort.
One great way to break through the content noise is to use video. So here are some tips for using video, courtesy of Pixability:
Let’s go back to the point about striving to make every piece of content worth your viewers’ time. Do you ever feel too exhausted or overworked to read another piece of content, even if you feel that it contains information you need to know? In those moments I find it MUCH easier and more pleasant to view a video. I’ll bet the same applies to you, and to your fans and followers, so if you haven’t done much with video, give it a try.
If you would like help developing a persuasive social media strategy for your business, please contact us .
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