7 E-Commerce Marketing Strategies to Increase Sales

Alan Robezzoli • July 15, 2021

In the world of digital marketing, there’s been a significant increase in e-commerce over the past few years, especially during the pandemic, when e-commerce became a lifeline for many small to medium-sized businesses. According to Statista, “In 2020, over two billion people purchased goods or services online, and during the same year, e-retail sales surpassed 4.2 trillion U.S. dollars worldwide.”

Many consumers today have come to expect the option of ordering products online. “E-commerce is here to stay,” Forbes said. “Customers who weren’t already regularly shopping online have had more than a year to familiarize themselves with e-commerce, realize its convenience, and form habits around it.”

If you aren’t utilizing e-commerce for your business, you could be missing out, so here are seven marketing strategies you can use to increase your e-commerce sales. The first three strategies help get prospective customers to your website, and the last four help convert those visitors into paying customers.

Optimize Your Shopping Pages

You need to get people to your website before they can buy something from your e-commerce store, so you need to optimize your shopping pages for search engines like Google. First, do keyword research to find out what words and phrases your target market is using to find your product or service and then use those words strategically – in product titles, product descriptions, etc.

Advertise Online

Another way to get people to your website is with paid search, such as Google shopping ads, Facebook ads, and Instagram ads. This type of advertising provides some serious targeting options, such as frequent online shoppers, retargeting audiences, lookalike audiences, and more. Done correctly, online advertising can be an affordable and effective way to drive a lot of new traffic to your website.

Utilize Content Marketing

Content marketing has been around forever, but as traditional marketing becomes less effective, content marketing becomes even more critical to drive prospects to your website and build relationships with existing customers.

Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Examples of content marketing include educational articles, blogs, webinars, videos, etc., shared on websites, social media, email marketing, etc.

Create a Website Designed to Convert

You can lead a horse to water, but you can’t make them drink. The same can be said for websites. You can optimize it for SEO, advertise, and take all kinds of other steps to get people to your website, but if they aren’t converting to paying customers, what’s the point? Here are five tips for designing a website that converts visitors into customers.

Provide a solution for your customers’ pain
Use quality headlines
Create powerful Calls to Action
Make your website user friendly
Make filling out forms and checkout easy

Use Good Photos

People want to see what they’re buying, so make sure you have a good photo for every product you’re selling on your website. Here are six tips for good product photos:

Don’t have a busy background that distracts from the product
Light your product evenly and without shadows
Some products need multiple angles to show different details
Make sure your images are clear and not blurry
Edit but don’t over-edit
Make sure your images reflect what your product actually looks like

Share Product Videos

People love to watch videos. According to Statista, there were 239 million digital video viewers in 2020, and that number is projected to reach more than 3 billion by 2023. You can use videos to show how your product works and what value it brings to your customers.

Utilize and Email Opt-In Form

Some people won’t be ready to purchase your product or service the first time they visit your website. However, if you collect their email address when they visit your site, you can nurture them with email marketing and convert them into paying customers.

But remember that email addresses are valuable. First, you have to give them a good reason to join your mailing list – to receive information, discounts, updates, etc. Exchanging something of value in return for their email address - such as a discount, a checklist, an e-book, etc. - is a great way to collect email addresses from people interested in your product or service.

Learn More About E-Commerce

Want to learn more about e-commerce? Give Power Marketing International a call today at 484-297-6395 or contact us online. We can help you get found, engage your prospects, and convert them into paying customers.

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