You Could Try Marketing Your Business on Your Own, But Should You?
Alan Robezzoli • June 3, 2021
In a DIY world where you can create your own website, design your own logo, and manage your own social media platforms, why would you hire a digital marketing agency? Well… ask yourself this, would you try to rebuild your car's engine if you had no automotive training or experience? Probably not, so the real question is, "Why would you try to market your own business?"
We can think of two huge reasons why a DIY approach to marketing just won't cut it if your goal is to grow (or even maintain) your business:
1) Getting RESULTS in the ever-changing world of marketing strategy
2) the value of your time.
1) Getting RESULTS in the ever-changing world of marketing strategy
2) the value of your time.
#1 - The Ever-Changing World of Marketing Strategy
How We Purchase
How customers purchase products and services has changed quite a bit over the past ten to twenty years and continues to evolve as new technologies become available. "Back in the day," if someone were looking for a hairdresser, they'd search the Yellow Pages, or if they were looking for a new car, they might find it in the local newspaper. Today, more consumers are looking at their mobile devices and computers to make buying decisions.
According to Statista , the number of digital buyers increased from 1.32 billion in 2014 to 2.05 billion in 2020, and it's estimated that by 2024, the e-commerce share of total global retail sales will be 21.8%.
Purchasing Begins Online
But even if you don't sell your product or service online, having an online presence is crucial to reaching today's consumers because, according to Oberlo , 63% of shopping occasions begin online. In other words, whether the consumer eventually purchases the product or service online or in a brick-and-mortar store, more than half of those purchases started online.
Don't Sell Me
Another shift in marketing is that consumers today don't want to be sold to. They expect companies to provide valuable content and experiences that help them solve a problem. This requires marketers to make a shift from outbound marketing strategies to inbound marketing strategies.
Outbound marketing is "a traditional method of marketing seeking to push messaging out to potential customers." Newspaper, radio, and TV ads are a few examples of outbound marketing. Whereas, Inbound marketing is "a business methodology that attracts customers by creating valuable content and experiences tailored to them." With outbound marketing, you're interrupting your audience (which may or may not be your target audience) with content (that audience may or may not be interested in). With inbound marketing, you're making connections with an audience that is already looking for help to solve a problem they already have.
New Technologies
And finally, as new technologies emerge and consumers become more technologically savvy, they expect a great online experience from your business. If they don't find it, they will look elsewhere. Today's strategies may not work tomorrow, so successful marketers need to keep up with new technologies and new trends.
This leads us right into our second reason a DIY approach to marketing just won't cut it for most businesses.
How customers purchase products and services has changed quite a bit over the past ten to twenty years and continues to evolve as new technologies become available. "Back in the day," if someone were looking for a hairdresser, they'd search the Yellow Pages, or if they were looking for a new car, they might find it in the local newspaper. Today, more consumers are looking at their mobile devices and computers to make buying decisions.
According to Statista , the number of digital buyers increased from 1.32 billion in 2014 to 2.05 billion in 2020, and it's estimated that by 2024, the e-commerce share of total global retail sales will be 21.8%.
Purchasing Begins Online
But even if you don't sell your product or service online, having an online presence is crucial to reaching today's consumers because, according to Oberlo , 63% of shopping occasions begin online. In other words, whether the consumer eventually purchases the product or service online or in a brick-and-mortar store, more than half of those purchases started online.
Don't Sell Me
Another shift in marketing is that consumers today don't want to be sold to. They expect companies to provide valuable content and experiences that help them solve a problem. This requires marketers to make a shift from outbound marketing strategies to inbound marketing strategies.
Outbound marketing is "a traditional method of marketing seeking to push messaging out to potential customers." Newspaper, radio, and TV ads are a few examples of outbound marketing. Whereas, Inbound marketing is "a business methodology that attracts customers by creating valuable content and experiences tailored to them." With outbound marketing, you're interrupting your audience (which may or may not be your target audience) with content (that audience may or may not be interested in). With inbound marketing, you're making connections with an audience that is already looking for help to solve a problem they already have.
New Technologies
And finally, as new technologies emerge and consumers become more technologically savvy, they expect a great online experience from your business. If they don't find it, they will look elsewhere. Today's strategies may not work tomorrow, so successful marketers need to keep up with new technologies and new trends.
This leads us right into our second reason a DIY approach to marketing just won't cut it for most businesses.
#2 - The Value of Your Time
Your Time is More Valuable Than You May Realize
You can't underestimate the value of your time. Even Benjamin Franklin understood when he said, "Time is money." You could spend your time researching the latest marketing trends and figuring out how to drive traffic to your website or which social media platforms are best for your business… and still not see the results you want.
Proven Track Record = RESULTS
Or you can hire an experienced online marketing agency with a proven track record of achieving results, and you can spend more time running your business. Power Marketing International provides up-to-date online marketing strategies – including website development, SEO, SEM, social media marketing, etc. The result is more leads and more leads that convert to customers.
Need Help?
Give us a call today at 484-297-6395 or contact us online to discover how we can help you achieve your business goals.
You can't underestimate the value of your time. Even Benjamin Franklin understood when he said, "Time is money." You could spend your time researching the latest marketing trends and figuring out how to drive traffic to your website or which social media platforms are best for your business… and still not see the results you want.
Proven Track Record = RESULTS
Or you can hire an experienced online marketing agency with a proven track record of achieving results, and you can spend more time running your business. Power Marketing International provides up-to-date online marketing strategies – including website development, SEO, SEM, social media marketing, etc. The result is more leads and more leads that convert to customers.
Need Help?
Give us a call today at 484-297-6395 or contact us online to discover how we can help you achieve your business goals.
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